Marketing Manager

Marketing Manager

We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester.

You will own the full marketing function: strategy, lead generation, digital, content, brand, and reporting, as the senior in-house marketing resource.

This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resources.

Responsibilities:

• Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
• Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing.
• Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking.
• Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads.
• Oversee website, SEO, and content marketing through WordPress.
• Manage social media and maintain an active online presence.
• Coordinate external agencies and freelancers for design, photography, video, and marketing materials.
• Plan trade shows and events from start to finish.
• Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters.
• Support product launches and new business initiatives.
• Track KPIs and ROI, reporting directly to the Managing Director.
• Manage the marketing budget and potentially supervise future marketing staff.