ZEISS Group
Marketing Manager
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ZEISS Independent Company for Hunting & Nature Business
ZEISS is currently establishing a new independent company dedicated to the Hunting & Nature business area. Recruitment for this position will be managed by ZEISS, and the successful applicant will enter into an employment contract with the newly established independent company.
Position Summary
Marketing Manager - Hunting and Nature
Hybrid - Office Location - Newmarket, Suffolk.
We are looking for a UK and Ireland Marketing Manager to lead the marketing function for the local region, with responsibility for strategic and operational G2M campaigns, promotions, and trade marketing.
Key Responsibilities
Local marketing planning and campaign execution
- Adaptation of global marketing campaigns to local market requirements, taking into consideration target audiences, positioning, and local messaging.
- Develop marketing plans with specific objectives across the hunting and nature categories – defining plans for different marketing channels and segments to help achieve sales targets and drive growth.
- Execution of cross-channel campaigns (press, events, and local media), to support promotional and campaign activity.
- Establish relationships with relevant media to maximize opportunities including product reviews and PR stories.
- Collaborate with the global team to plan and execute digital and email marketing activity as part of overall local campaigns.
- Work with external agencies to adapt global campaign assets for local requirements, considering message, content, and formats.
- Define KPIs and analyze campaign performance to ensure all activity is optimized.
- Ensure the brand guidelines and strategy are adhered to through all communications.
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Exhibitions/Events
- Responsibility for concept, planning, and execution of local exhibitions in the Hunting and Nature segments, in coordination with the Trade Fair Manager Germany.
- Support the sales team in local customer-related events including promotional material, flyers, and advertising.
Trade marketing
- Counterpart for Global Marketing on POS management with a focus on regional implementation, steering coordination of requirements, and optimization/updating.
- Support the sales team with ad hoc requirements to support in-store and online sales.
- Communication with retailers regarding new product releases and promotional activity through email marketing.
- Merchandise and print management for the region.
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Social Media
- Execution of local social media activities based on the global strategy (shared ownership), collaborating with global teams and using systems for approval of content.
- Manage the local marketing budget, aligning with the global team for support on events and global campaigns.
In order to succeed in this role, you will:
- Be a self-starter with a collaborative and empathetic style, capable of working within a multinational company.
- Have excellent communication and persuasion skills, able to convey complex ideas and strategies concisely to every layer of the organisation.
- Have flexibility and resilience to manage multiple projects at one time.
- Have a strategic mindset with an eye for detail.
- Be highly commercial and creative, able to identify and execute quickly on commercial opportunities.
Health and Safety
All employees have a duty to take care of their own health and safety and that of others who may be affected by specific actions at work. Employees must co-operate with the company on all aspects of Health and Safety to meet the legal requirements as outlined in the company H&S policy.
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