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Marketing Manager
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About the Company
A fast-growing consumer brand is looking for a hands-on Marketing Manager to own marketing execution and help drive UK and European growth. This is a broad role for someone who can move between strategy, creative, and execution. You’ll work closely with the founder and external partners, with real ownership over the brand and growth.
Responsibilities
- Own the brand across all customer-facing channels.
- Manage and improve the Shopify website, landing pages, and conversion funnel.
- Plan, create, and publish organic social content.
- Own creative strategy and briefs for paid acquisition.
- Manage external paid media and marketplace agencies.
- Write copy for ads, email, website, campaigns, and product launches.
- Create and manage digital, print, retail, and campaign assets.
- Lead product and campaign launches from idea to execution.
- Build influencer, affiliate, and ambassador campaigns.
- Coordinate photography, video, and ongoing content production.
- Build a repeatable content creation process.
- Own email marketing and retention activity.
- Track revenue, CAC, conversion, retention, and channel performance.
- Identify and execute opportunities to improve growth.
- Recruit and manage a junior marketing / creative team member.
- Manage freelancers, agencies, and external creative partners.
- Work closely with the founder and wider team on commercial priorities.
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Required Skills & Experience
- Strong creative and design eye with good visual judgment.
- Hands-on experience building and executing marketing for a brand — either within a business or your own brand.
- Experience creating content, campaigns, and marketing assets yourself.
- Highly organized with strong project management skills.
- Experience managing PPC agencies across Meta and Google.
- Experience managing CRM / email agencies and understanding performance.
- Shopify and eCommerce experience.
- Strong copywriting skills across ads, website, email, and social.
- Comfortable with basic photography and short-form video.
- Able to manage agencies, freelancers, and external partners effectively.
- Comfortable using data to make marketing decisions.
- Strong commercial understanding of eCommerce and customer acquisition.
- Figma / Adobe experience preferred.
- Comfortable using AI tools to improve marketing execution.
- Marketplace experience is a plus.
- Consumer, wellness, food & beverage, or technology experience is a plus.
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The Person
- Hands-on and happy doing the work yourself.
- Commercially minded.
- Creative with strong attention to detail.
- Fast-moving and comfortable testing.
- Able to switch between strategy and execution.
- Takes ownership and doesn't need hand-holding.
- Comfortable in a growing, entrepreneurial business.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
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