Coulters
Marketing Manager
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An exciting opportunity has arisen for a creative, digitally confident and organised individual to join Coulters as a Marketing Manager.
The Role
This is a varied marketing role with a strong focus on content creation, social media and brand. The successful candidate will play an important part in how Coulters is presented across our digital and marketing channels, creating content that reflects our brand, showcases our properties and communicates our expertise across Edinburgh and East Lothian.
The role will involve creating a wide range of content, including property and location features, market commentary, social media campaigns, newsletters and content around our sponsorships and events. There will also be opportunities to work closely with colleagues across our Estate Agency and Legal teams to identify stories and bring their expertise to life.
We are looking for someone who is based in Edinburgh or East Lothian and who can understand our tone of voice, our audience and our positioning and apply this consistently across everything they create.
We are open to candidates with varying levels of experience. We are more interested in someone with strong creative ability, excellent communication skills and a genuine understanding of how to present a brand than a specific number of years' experience.
Key Responsibilities
Content & Social Media
- Create, film, edit and publish engaging content across Coulters' social media channels, including property tours, market commentary, location features and brand content.
- Develop creative ideas that showcase our properties, people, local areas and expertise in a way that feels authentic to the Coulters brand.
- Write clear, engaging and accurate copy for social media, newsletters, blogs and other marketing communications.
- Manage the day-to-day social media schedule, adapting content appropriately for Instagram, Facebook and LinkedIn.
- Monitor performance and use insights to inform future content and activity.
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Marketing & Brand
- Support the delivery of wider marketing campaigns, sponsorships, partnerships and events, including content creation and activation.
- Create and distribute regular newsletters and email communications through Mailchimp.
- Produce marketing materials for digital and print, including mail drops and other brand activity.
- Work with external freelancers and suppliers where required, including photographers, videographers and designers.
- Maintain a consistent and high-quality Coulters brand across all communications, with a strong understanding of our visual identity, tone of voice and positioning.
Website & Digital
- Create and upload website content, including blogs and news articles, and support the day-to-day management of the website.
- Support wider digital marketing activity and identify opportunities to develop Coulters' online presence.
Who We Are Looking For
We are looking for someone with a creative eye, strong communication skills and a genuine interest in how brands are presented.
Essential
- A degree or equivalent relevant qualification.
- Demonstrable experience creating social media content, supported by examples of your work or a portfolio.
- Excellent writing and proofreading skills, with a strong attention to detail.
- Experience filming and editing video content, particularly for social media.
- Good working knowledge of Canva and CapCut, or equivalent platforms.
- Experience using Mailchimp or a similar email marketing platform.
- A good understanding of Instagram, Facebook and LinkedIn.
- An understanding of how to communicate consistently within an established brand and tone of voice.
- Strong organisational and time-management skills.
- A proactive approach and the ability to manage projects independently.
- Excellent interpersonal skills and the ability to work collaboratively with colleagues across the business.
- A professional and personable approach.
- A full UK driving licence and access to a car.
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Desirable
- Experience managing social media accounts for a business or brand.
- Experience with Meta Business Suite and social media advertising.
- Experience using a website CMS.
- Experience using Google Analytics or other digital reporting tools.
Additional Information
- The role is based across Edinburgh and East Lothian and will involve regular travel to our 3 offices, properties and other locations, so a full UK driving licence and access to a car is essential.
- Hybrid working is available, with a minimum of three days in the office.
- Some evening and weekend work may occasionally be required in connection with events and sponsorship activity.
- We are ideally seeking a full-time member of staff (this could be flexible for the right candidate), with remuneration competitive and dependent on experience.
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