Legends Global (Europe)
Marketing Manager
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About Legends Global
Legends Global is redefining excellence in sport, entertainment, and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise, and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team, and Win... we create a culture where everyone has the opportunity to thrive.
The Role
The Arena Marketing Manager is responsible for driving marketing excellence, digital capability, and commercial performance across the UK arena portfolio. Working closely with venue teams, senior operational leaders, promoters, and ticketing partners, the role ensures a consistent and data-driven approach to marketing that maximises audience reach, ticket sales, on-site revenue, and the successful launch of new products and investments. The role also acts as a centre of expertise for arena marketing, developing best practice, strengthening stakeholder relationships, and supporting performance across the portfolio.
The Responsibilities
- Lead marketing best practice across the arena portfolio, establishing consistent standards, tools, and processes, while coaching and supporting venue marketing teams to enhance capability and performance.
- Drive digital marketing excellence, strengthening the use of social media, CRM, paid media, SEO/SEM, website performance, and reporting frameworks to improve audience engagement and return on investment.
- Optimise ticket sales performance, monitoring sales and campaign data, identifying underperforming events, developing targeted marketing activity, and aligning closely with ticketing partners and strategy teams.
- Build and maintain strong relationships with promoters and promoter marketing teams, ensuring collaborative campaign planning and maximising the impact of joint marketing investment.
- Support revenue growth and new product launches, developing marketing strategies that increase on-site spend, promote premium hospitality offerings, and successfully launch new investments and guest experiences.
- Provide strategic stakeholder management and insight, partnering with operational leadership and senior marketing colleagues to align priorities, share performance reporting, and drive continuous improvement across the arena estate.
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What we're looking for
Experience & Knowledge
- Significant marketing experience within large-scale live entertainment, arenas, or major touring venue environments.
- Strong understanding of high-volume ticketing, on-sale campaigns, and marketing strategies for major touring artists and events.
- Proven experience building and influencing relationships with promoters and promoter marketing teams.
- Experience supporting premium hospitality, VIP products, and commercial revenue initiatives.
Skills & Capabilities
- Strong digital marketing expertise across paid media, CRM, audience development, and data-led campaign optimisation.
- Ability to analyse ticketing, sales, and marketing performance data to inform decision-making and improve commercial outcomes.
- Excellent stakeholder management skills, with the ability to influence senior leaders and work effectively across multiple venues and teams.
- Strong leadership, coaching, and communication skills, with the credibility to drive best practice and capability development across a network.
- Commercial Focus
- Strong commercial awareness, with a clear understanding of how marketing drives ticket sales, audience growth, and on-site revenue.
- Experience working closely with ticketing partners to optimise platform performance, conversion, and insight-led decision-making.
What can we offer?
- 🏖️ 25 Days Annual Leave – Work hard, rest well.
- 👪 Life Assurance – Peace of mind knowing your loved ones are protected.
- 🏦 5% Pension Contribution – Helping you prepare for a bright future.
- 🏥 Healthshield Cover – Support with dental, physio, counselling, and more for you and your children.
- 🧠 Employee Assistance Programme – AXA Health support whenever you need it.
- 👓 Eye Care Support – Vouchers and contributions towards glasses.
- 🚴 Cycle to Work Scheme – A greener, healthier commute.
- 💸 Employee Referral Scheme – Recommend great people and get rewarded.
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Recruitment Process Outlined
- 1st Stage - Introductory Call with Talent Team
- 2nd Stage - Interview with VP of Marketing
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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