Aston Carter
Marketing Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Description
Marketing and Communications is a strategic function which drives awareness, understanding, and engagement with us across our diverse audiences. We use insight, knowledge, and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff, and demonstrate our impact.
Cultural Engagement brings together our work in Arts, English, and Education in a globally connected and sustainable way, sharing skills, knowledge, and expertise to provide more joined-up responses to key global challenges, and increasing our impact with audiences, partners, and beneficiaries around the world.
Main Accountabilities
Sector/Subject Expertise
- Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
- Ensures campaigns are commensurate with project prioritisation, scale, and scope and are data-led, strategically aligned, and sustainable.
- Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis.
- Communicates guidelines and policy for the use of agencies and third parties in marketing campaign and communication activity. Provides clear briefs and manages the quality of creative output, checking brand and ethical marketing guidelines are adhered to.
- Supports the Senior Marketing Manager to ensure effective scoping, costing, delivery, ROI, and evaluation of all marketing and communication campaigns.
- Manages the day-to-day running of digital channels, and where appropriate, creates and commissions relevant, high-quality content in support of programme objectives.
Brand and Market Positioning
- Ensures the brand and reputation are preserved and improved, particularly on partner platforms and channels.
- Provides expert advice, support, and challenge on marketing to internal stakeholders.
- Keeps abreast of the latest developments and trends in marketing and in the wider sector.
- Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen professional expertise.
Consultancy, Analysis & Problem-Solving
- Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
- Applies analytical approaches to identify and assess new opportunities for marketing activity.
- Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.
- Benchmarks marketing performance against industry comparators.
- Distills complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for significant changes to policy, practice, or approach.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Strategy and Planning
- Ensures marketing strategy is aligned with the business areas and global marketing strategies.
- Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
- Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.
Commercial & Financial Management
- Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
- Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
- Actively applies learning from this process to improve financial planning, management, and performance within their area.
Relationship & Stakeholder Management
- Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
- Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
- Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined-up, and future-proofed approaches and solutions.
Leadership & Management
- Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.
- Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
- Shares intelligence and ideas to support Senior managers in identifying/developing new ways in which Marketing could positively impact upon the operational efficiency and effectiveness.
Minimum/Essential
- Experience in the cultural, education, or charitable sectors
- Experienced in the design and delivery of marketing strategies and plans to support programmes/products
- Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
- Experience of engaging audiences across a variety of channels and platforms
- Experience of effective campaign evaluation
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable
- Experience in a global organisation
- Experience in the cultural, education, or charitable sectors
- Experience in content commissioning
Skills
- Account management
- Campaign management
- Digital marketing
- Education
- Charity
Employee Value Proposition
- Hybrid London 3 days per week
Job Title: Marketing Manager
Location: London, UK
Rate/Salary: 18.24 - 18.24 GBP Hourly
Job Type: Contract
Trading as Aston Carter. Allegis Group Limited, Maxis 2, Western Road, Bracknell, RG12 1RT, United Kingdom. No. 2876353. Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. Aston Carter is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants, and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at https://www.allegisgroup.com/en-gb/privacy-notices.
To access our Online Privacy Notice, which explains what information we may collect, use, share, and store about you, and describes your rights and choices about this, please go to https://www.allegisgroup.com/en-gb/privacy-notices.
We are part of a global network of companies and as a result, the personal data you provide will be shared within Allegis Group and transferred and processed outside the UK, Switzerland, and European Economic Area subject to the protections described in the Allegis Group Online Privacy Notice. We store personal data in the UK, EEA, Switzerland, and the USA. If you would like to exercise your privacy rights, please visit the "Contacting Us" section of our Online Privacy Notice at https://www.allegisgroup.com/en-gb/privacy-notices for details on how to contact us. To protect your privacy and security, we may take steps to verify your identity, such as a password and user ID if there is an account associated with your request, or identifying information such as your address or date of birth, before proceeding with your request. If you are resident in the UK, EEA, or Switzerland, we will process any access request you make in accordance with our commitments under the UK Data Protection Act, EU-U.S. Privacy Shield, or the Swiss-U.S. Privacy Shield.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location