Positive Luxury
Marketing Manager
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Role Title: Marketing Manager
Location: Hybrid working with office located in Soho, London
Reports To: Chief of Staff
ABOUT POSITIVE LUXURY
Positive Luxury works exclusively with the global luxury industry to turn sustainability into competitive advantage. We help brands meet higher standards for people, nature, and business through ESG+ assessment, Butterfly Mark certification, advisory, and communication services – building trust through proof, not promises.
ROLE SUMMARY
We are looking for a creative, commercially minded Marketing Manager to deliver all B2B, B2C, and B2B2C marketing and creative activity across the business. From website and social media to advertising, events, and campaigns, you will ensure every touchpoint communicates with clarity, consistency, and creativity – strengthening the Positive Luxury brand and amplifying the reach and value of the Butterfly Mark.
Working closely with the Marketing Director/Chief of Staff, you will help develop and deliver our acquisition, retention, and awareness strategy – driving new client leads, building long-term client advocacy, and growing consumer recognition of the Butterfly Mark.
The role plays a pivotal part in empowering luxury clients to communicate their sustainability journey confidently and credibly. As their key marketing contact, you will provide guidance, coaching, and best-practice resources that help clients integrate the Butterfly Mark across all stakeholder touchpoints, while ensuring communications are free from greenwashing and uphold the highest standards of transparency and trust.
This is a role that balances strategy, creativity, and performance-driven execution: you will be brand guardian, creative lead, and marketing coach – delivering measurable impact through content, campaigns, and client advocacy, while managing and developing the Marketing Officer.
KEY RESPONSIBILITIES
General
- Oversee content marketing across our owned channels – website, newsletter, and editorial – amplifying client sustainability stories
- Track and report monthly against marketing KPIs across acquisition (leads, traffic), retention (advocacy, client engagement), and awareness (reach, brand recognition)
- Manage external creative, digital, and web partners to deliver projects on time and to brand standards
- Work closely with the Growth, Client Success, and Sustainability teams to ensure joined-up delivery across the client journey
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Awareness
- Lead our organic B2B (LinkedIn) and B2C (Instagram, TikTok) social media calendars, engaging teams to create content and reviewing performance against agreed KPIs
- Grow consumer recognition of the Butterfly Mark through B2B2C initiatives, partnering with clients to amplify impact across owned and partner channels
- Act as brand guardian: keep brand guidelines updated at least annually and enforced consistently, and develop vertical-specific best-practice resources for clients
- Lead creative development and delivery of flagship brand campaigns, including Butterfly Week, the Positive Luxury Awards, and editorial initiatives
Acquisition
- Lead our LinkedIn strategy, growing our presence as a key channel for prospect engagement, brand awareness, and lead generation
- Own the website day-to-day – ensuring content and client brand pages are up to date, and acting as key contact for our web agency to deliver ongoing improvements, as well as tracking performance
- Create compelling, first-class marketing assets and collateral to support the Growth team in engaging prospects and promoting events
- Support delivery of paid digital activity (social, PPC, search), reporting monthly and recommending continuous improvement in targeting, creative, and execution
Retention & Client Advocacy
- Influence and inspire clients to embed the Butterfly Mark across stakeholder touchpoints – digital, social, packaging, in-store, and events
- Coach clients to communicate their sustainability actions clearly, credibly, and frequently, building stakeholder trust and avoiding greenwashing
- Own and evolve our marketing toolkits, playbooks, guidelines, and best-practice resources that help clients maximize the value of their certification
- Develop and support launch marketing and communications plans for clients across Positive Luxury's channels, advising on best practice for their campaigns
- Build and maintain strong relationships with client marketing and digital teams, from onboarding and celebration through launch and beyond
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KEY ATTRIBUTES
- Proven track record (3+ years) in luxury, sustainability, or purpose-driven marketing, developing and delivering strategies that drive acquisition, retention, and awareness
- Strong creative and visual sensibility, with a deep understanding of luxury brand and creative values
- Excellent copywriting and content creation skills, with meticulous attention to detail
- Confident communicator with strong presentation and relationship-building skills, able to influence at senior level internally and with clients
- Strong understanding of sustainability marketing best practice, regulation, and greenwashing risks
- Able to prioritize, work to deadlines, and calmly manage multiple projects in a fast-paced environment
- Passionate about the difference sustainability – and communicating it well – can make to business, nature, and society
- Proficiency with WordPress, Canva, LinkedIn, Instagram, TikTok, PowerPoint; knowledge of SEO and PPC desirable
WHY JOIN POSITIVE LUXURY
- Shape the brand and voice of the leading sustainability partner to the global luxury industry
- Own creative and marketing end-to-end, from strategy through to flagship campaigns like Butterfly Week and the Positive Luxury Awards
- Be part of a small, ambitious, and purpose-driven team
- Develop expertise at the intersection of luxury, sustainability, and brand communication
Positive Luxury is an equal opportunity employer. To be considered for this role you must have a UK passport or be entitled to work and remain in the UK indefinitely. If you require additional equipment or support to participate in the application or interview process, please contact careers@positiveluxury.com.
PLEASE APPLY DIRECTLY BY FRIDAY 7TH AUGUST, EMAILING YOUR CV AND A COVERING LETTER OUTLINING YOUR SUITABILITY FOR THE ROLE TO NATALIE.WORTHINGTON@POSITIVELUXURY.COM.
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