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Marketing Manager
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Marketing Manager – International Gaming Events
Salary: Up to £45,000 plus bonus
Location: UK-based
Travel: International travel required
The opportunity
We are working with a growing B2B events business that delivers international conferences for the gaming industry. They are looking for a commercially minded Marketing Manager to plan and deliver integrated campaigns across a portfolio of established and developing events.
This is a broad, hands-on event marketing role covering delegate acquisition, digital marketing, content, email, social media, partnerships and event delivery. However, the business is particularly interested in someone who brings a strong understanding of data, marketing technology and campaign optimisation.
You will be comfortable delivering the fundamentals of event marketing while also using audience data, segmentation and campaign performance to improve results.
Key responsibilities
- Developing and delivering end-to-end marketing campaigns for international B2B gaming conferences
- Creating detailed campaign plans covering delegate acquisition, lead generation, engagement and retention
- Managing email campaigns, including audience segmentation, automation, testing and performance analysis
- Using customer and behavioural data to create more relevant and targeted marketing journeys
- Managing event websites and registration journeys, ensuring content is accurate, engaging and optimised for conversion
- Producing compelling marketing copy for emails, websites, social media and other campaign materials
- Planning and delivering organic and paid social media activity
- Working with speakers, sponsors, media partners, associations and industry communities to increase event reach
- Developing content-led campaigns using interviews, reports, articles, webinars and event highlights
- Supporting sponsor and exhibitor marketing requirements, including promotional campaigns and lead-generation activity
- Monitoring registrations, campaign engagement, conversion rates and audience trends throughout the marketing cycle
- Creating clear reports and dashboards that turn campaign data into practical recommendations
- Testing messaging, creative, channels and audience segments to improve campaign performance
- Maintaining accurate and well-structured data within the CRM and wider marketing technology stack
- Working closely with sales, content and operations teams to ensure campaigns support the commercial objectives of each event
- Attending events internationally and supporting live marketing, content capture and audience engagement onsite
- Conducting post-event analysis and applying insights to future campaigns
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About you
You will have:
- Previous experience marketing B2B conferences, exhibitions or other business events
- Experience managing complete event marketing campaigns from launch through to delivery
- A strong understanding of delegate acquisition and conversion
- Confidence using CRM systems, email platforms, website tools and marketing automation technology
- Strong analytical skills and the ability to interpret campaign and audience data
- Experience creating segmented, targeted and automated email campaigns
- An understanding of digital performance metrics, conversion journeys and campaign attribution
- Strong copywriting skills and the ability to adapt messaging for different audiences and channels
- Experience across the broader event marketing mix, including email, content, social media, partnerships and paid activity
- Excellent project management skills and close attention to detail
- A proactive, collaborative and commercially aware approach
- The confidence to manage multiple campaigns, deadlines and stakeholders
- An interest in using technology and data to make marketing activity more efficient and effective
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Experience working across international events, gaming, technology or another fast-moving B2B market would be particularly valuable. Direct gaming-sector experience is welcomed but is not essential.
The ideal profile
This role would suit a well-rounded event marketer who enjoys the variety of a broad marketing position but naturally takes a data-led approach.
You will be equally comfortable writing an engaging event launch email, building a segmented campaign, reviewing registration performance, improving a conversion journey and collaborating with colleagues on the next stage of the campaign.
You do not need to be a technical specialist, but you should be confident using marketing technology and interested in how automation, integrations and better use of data can improve results.
Why join?
This is an opportunity to join an ambitious and collaborative events business with a growing international portfolio in the gaming sector.
You will have ownership of your campaigns, the freedom to introduce new ideas and the opportunity to help strengthen how the business uses data and technology across its marketing activity.
The role offers a salary of up to £45,000 plus bonus.
If you are a well-rounded B2B event marketer who combines creativity with commercial thinking and strong digital capability, we would be keen to hear from you.
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