The HICA Group
Marketing Manager
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At HICA, we don't just provide care – we create communities where people can live well, feel valued and remain connected. We are looking for an experienced and creative Marketing Manager to lead our marketing, communications and brand development activities across our care homes, homecare services, assisted living schemes and commercial services.
This is a fantastic opportunity to shape how HICA is seen by prospective residents, service users, families, employees and local communities. You'll play a key role in supporting occupancy growth, strengthening recruitment campaigns, improving customer engagement and promoting the excellent work taking place across our organisation every day.
In this newly created role, designed to help drive our business forward, you will be based at the beautiful Hesslewood estate near the Humber Bridge and lead a small team. You will work cross functionally with HR, Operations, and Business Development colleagues and spend time in our services to understand what you are marketing and to collaborate on new ideas.
The role:
As Marketing Manager, you'll:
- Lead the development and delivery of marketing and communications strategies that support business growth and recruitment objectives.
- Manage HICA's brand identity, ensuring all marketing activity reflects our values and commitment to high-quality care.
- Drive occupancy growth and homecare package growth through targeted campaigns and market insights.
- Manage and enhance HICA's websites, digital channels and social media presence.
- Develop engaging content, campaigns and promotional materials across multiple platforms.
- Support the customer journey by helping improve enquiry handling, conversions and customer experience.
- Lead recruitment marketing initiatives designed to attract and retain talented people.
- Promote HICA's learning and development services and support commercial income opportunities.
- Build relationships with local communities, professional networks and external stakeholders.
- Analyse marketing performance, campaign effectiveness and return on investment to continuously improve outcomes.
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The person:
We're looking for someone who can combine strategic thinking with a hands-on approach. Ideally, you'll have:
- Previous experience in a marketing management, or standalone marketing role but ready for your next step.
- Strong digital marketing, social media and content creation experience
- Experience managing multiple campaigns and priorities simultaneously.
- Excellent communication and stakeholder engagement skills.
- Experience with website management, SEO and digital advertising.
- The confidence to work collaboratively with operational leaders and support services.
- A full UK driving licence and willingness to travel between services when required.
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Key Benefits:
- Salary – £40 -45k DOE
- Permanent - 40 hours per week.
- Annual leave – 25 days plus bank holidays
- Penson – 5% auto enrolment contribution
- HICA Benefits App –
- Instant access to retail, cinema & entertainment discounts.
- Access earned wages before pay day
- Discounted insurance products
- Cycle to Work and other salary sacrifice rewards
- Gym discounts
- HICA lottery
- On the spot recognition rewards
Work as part of a friendly team in an office where you feel part of the family and can make a real difference to others. Be part of regular events designed to raise money, to enrich the lives of our service users, or to boost staff morale.
HICA Group are a ‘Not for Profit’ organisation providing a range of care services to older people and people with learning difficulties both within residential and nursing homes and within the community. We employ 1800 colleagues across services in Yorkshire, Lincolnshire and Lancashire with our head office based in Hesslewood Business Park near Hull.
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