konversable
Marketing Manager
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Company Description
Konversable enables businesses and organizations to “Chat Better” with their customers online through industry-specific products and integrations. The company serves clients in automotive, dental, recruitment, property, financial services, and enterprise sectors, delivering custom chat solutions tailored to unique requirements. Its portfolio includes lead generation tools, AI-powered chatbots, advanced WhatsApp Business solutions, live chat, and proprietary “MediaFlo” automated video journeys. Based in the vibrant city of Glasgow, UK, Konversable combines innovative technology with a focus on high-impact customer engagement. Candidates can learn more about the company by visiting www.konversable.com.
Role Description
The Marketing Manager role is a full-time, on-site position based in Glasgow. This role is responsible for planning and executing marketing strategies that promote Konversable’s chat solutions across key industries and enterprise clients. Day-to-day tasks include:
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- Developing integrated marketing campaigns
- Managing digital channels
- Coordinating content creation
- Overseeing branding and messaging consistency
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The Marketing Manager will analyze campaign performance, manage budgets, and provide regular reports and insights to leadership. Collaboration with sales, product, and customer success teams will be essential to support lead generation, customer retention, and market growth.
Qualifications
- Strategic marketing skills, including campaign planning, brand positioning, and go-to-market strategy.
- Digital marketing experience covering channels such as social media, email, SEO/SEM, and paid advertising.
- Content-related skills, including content planning, copywriting, and basic editing for web and marketing assets.
- Analytical capabilities, including proficiency with marketing analytics tools, reporting, and data-driven decision-making.
- Strong project management skills, with the ability to prioritize, manage timelines, and coordinate cross-functional initiatives.
- Excellent communication and stakeholder management skills, with experience collaborating across sales and product teams.
- Relevant experience in B2B technology, SaaS, or customer engagement solutions is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
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