Adam Partridge Auctioneers & Valuers
Marketing Manager Adam Partridge Auctioneers & Valuers Ltd
Manchester
Posted about 16 hours ago
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Role profile
Title: Marketing Manager Adam Partridge Auctioneers and Valuers Ltd
Reporting to: Business Support Manager
Main Responsibilities:
- To lead the day-to-day delivery of the company's marketing strategy, ensuring all campaigns, communications and brand activity are executed professionally, effectively and in line with business objectives.
- Build a legacy for the future by strengthening brand awareness, customer engagement and market position.
- Manage a professional, data-driven marketing function while maintaining the company's family values, entrepreneurial spirit and reputation.
Key Deliverables:
Marketing Strategy
- Develop and implement an annual marketing strategy aligned with the company's commercial objectives.
- Monitor market trends, competitor activity and customer insights to identify new opportunities for growth.
- Deliver measurable marketing campaigns that generate leads, increase brand awareness and support revenue targets.
Brand Management
- Ensure all marketing materials: publications, digital content, social media and communications reflect the company's brand identity and values.
- Maintain consistency across all online and offline marketing channels.
- Protect and enhance the company's reputation through high-quality communications and brand governance.
Campaign Delivery
- Plan, coordinate and deliver effective marketing campaigns in line with agreed schedules and business priorities.
- Oversee the production, proofing, approval and timely delivery of all marketing materials and campaign assets, ensuring they are accurate, on brand, within budget, and achieve agreed business objectives.
- Measure campaign performance using agreed KPIs and implement continuous improvements based on results.
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Digital Marketing
- Liaise with relevant outsourced marketing providers to ensure marketing campaigns, website content and digital activity are delivered in accordance with the Company's marketing strategy and business objectives.
- Oversee the company website, social media platforms, email marketing and digital advertising activity.
- Regularly review website and digital marketing performance reports, monitor agreed KPIs and implement recommendations to improve online performance and increase business enquiries and engagement.
Team Management
- Lead, motivate and develop the marketing team to achieve departmental objectives and business targets.
- Manage workloads, allocate resources effectively and ensure clear accountability across the department.
- Support continuous professional development and ensure team members receive appropriate training.
Budget Management
- Manage the marketing budget effectively, ensuring maximum return on investment.
- Monitor expenditure and ensure marketing activities remain within approved budgets.
- Evaluate supplier performance and negotiate with external agencies and service providers where appropriate.
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Stakeholder Collaboration
- Work closely with department managers to understand business priorities and develop marketing support for key initiatives.
- Build effective relationships with external media partners to maximise visibility and success in marketing campaigns.
- Ensure internal communications are optimised to support employee engagement and business objectives.
Performance and Reporting
- Produce regular reports on marketing performance, campaign effectiveness, lead generation, website analytics and return on investment.
- Establish and monitor departmental KPIs to support continuous improvement.
- Present recommendations and strategic updates to the wider team.
Compliance and Governance
- Ensure all marketing activities comply with relevant legislation, including GDPR, advertising standards, copyright and data protection requirements.
- Maintain accurate records of marketing activity, approvals and brand assets.
- Ensure all marketing content meets company policies, legal requirements and ethical standards.
Continuous Improvement
- Identify opportunities to improve marketing processes, systems and customer engagement.
- Introduce innovative marketing initiatives that support business growth.
- Promote a culture of creativity, accountability, collaboration and continuous improvement throughout the marketing department.
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Skills
Marketing Strategy
Brand Management
Digital Marketing
Campaign Management
Team Leadership
Budget Management
Stakeholder Collaboration
KPI Tracking
GDPR Compliance
Market Analysis
Social Media Management
Email Marketing
Lead Generation
Content Strategy
Performance Reporting
Vendor Management