Marketing Talent | Publishing, Events & Tech Recruitment
Marketing Manager - B2B Memberships
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Marketing Manager – B2B Memberships
Salary to £45k Basic + Strong Benefits
London (hybrid - 3 days per week in the office) | Permanent, full time
The company
Our client is a leading global B2B news and information business serving the financial sector. Its membership and subscription brands are must-have resources for professionals worldwide — and the marketing team sits at the heart of their growth.
The role
You'll own retention and growth marketing for a portfolio of market-leading membership brands. Working to the strategic direction of a Senior Marketing Manager, you'll turn strategy into integrated campaigns across the full member lifecycle — from lead generation and ABM through to conversion and renewal.
This is a hands-on, commercially accountable role. You'll plan and deliver multi-channel programmes spanning email and automation, digital, social, paid media, content and events — and you'll be measured on leads, pipeline, conversion and retention revenue.
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What you'll bring
- Proven experience in B2B subscriptions or membership marketing
- End-to-end campaign delivery across nurture journeys, ABM and digital channels
- Strong copywriting — compelling copy that drives leads and conversions
- Confidence with marketing automation, CRM and analytics platforms, plus an interest in AI-enabled tools
- A commercial mindset — you track KPIs relentlessly and never lose sight of revenue targets
- Energy, initiative and fresh ideas for outpacing competitors
What you'll do
- Deliver membership marketing plans aligned to revenue, pipeline and conversion KPIs
- Run audience-led retention programmes: lead generation, ICP-qualified pipeline growth and new logo retention
- Develop and execute ABM campaigns against priority target accounts
- Optimise landing pages, user journeys and campaign conversion performance
- Use data and audience insight to sharpen targeting, messaging and segmentation
- Partner with Sales, Editorial, Events, Data and Digital teams to drive cross-sell and funnel performance
- Support new product launches and go-to-market campaigns
- Report on campaign ROI, attribution and retention performance — and act on what the numbers tell you
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Why apply
You'll join a collaborative, high-performing marketing function with real ownership of your brands, a clear path to progress, and the backing of a business investing seriously in its membership offering. Our client is an equal opportunity employer, welcomes career returners, and supports flexible working.
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