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Marketing Manager B2B / SaaS
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Marketing Manager (B2B / SaaS)
đź“Ť London (2 days per week onsite)
12 months Contract Inside IR35
We’re looking for a Marketing Manager well versed in Marketing Automation / Running Integrated Marketing Campaigns and Managing ABL activity. In this role you will take ownership of all B2B marketing campaigns across email, web, social and other digital channels using CRM / Automation Tools (Hubspot preferred).
This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high-impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences.
You’ll combine campaign strategy with hands-on execution, working closely with internal teams and external partners to deliver measurable results.
Responsibilities
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- Own the end-to-end delivery of B2B email marketing campaigns, from planning through to execution and optimisation
- Build and manage automated email journeys, nurture campaigns, and lifecycle communications
- Create and optimise campaign assets including emails, landing pages, forms and CTAs
- Use audience segmentation and targeting to deliver highly personalised, data-driven campaigns
- Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing
- Work across digital channels (email, web, social, paid) to deliver integrated campaign activity
- Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery
- Manage multiple campaigns simultaneously, ensuring timely delivery and strong governance (QA, tracking, data accuracy)
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What you will need:
- Proven experience delivering B2B marketing campaigns, with a strong focus on email marketing
- Hands-on experience with marketing automation platforms (HubSpot preferred)
- Strong understanding of:
- Email marketing best practice
- Customer journeys and lifecycle marketing
- Segmentation and targeting
- Experience building and optimising:
- Email workflows
- Landing pages
- Campaign automation
- Data-driven mindset with experience using campaign analytics to improve performance
- Strong copywriting skills, able to create clear, engaging B2B campaign messaging
- Experience working in complex or multi-stakeholder environments
- Highly organised, with the ability to manage multiple campaigns and deadlines
Hybrid: 2 days per week onsite in Somerset
Flexible working supported
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