Marketing Talent | Publishing, Events & Tech Recruitment
Marketing Manager - B2B Subscriptions
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Marketing Manager – B2B Financial Publishing / Subscriptions – London
(hybrid) - 3 days in London office per week (Mon, Tues, Weds)
You must have at least 3 years' B2B Marketing experience within Publishing, subscriptions, SaaS and/or market intelligence products to be considered for this role
This is an exciting opportunity to join a market leader in B2B publishing, events and information products as a Marketing Manager. Working with the Head of Marketing, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products and client marketing solutions.
Requirements:
- 3+ years’ experience in B2B marketing, with some experience in lead generation strategies, including lead nurturing
- Subscriptions / publishing / information services / SaaS marketing experience
- Experience working closely with sales / business development functions
- Good knowledge of customer data analytics and the ability to convert data into meaningful insight
- Good understanding of SEO principles and strategies
- Strong experience working with Analytics tools (e.g. Google Analytics)
- Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce, Hubspot)
- Experience optimizing performance across paid, website and email
- Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
- IT Literate; MS office, advanced Excel
- Excellent communication skills both written and verbal
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Main Responsibilities:
- Define and continuously improve the end-to-end subscriber journey across subscription products.
- Develop onboarding programmes that help new subscribers quickly understand and realise the value of their subscriptions.
- Identify opportunities to improve adoption, engagement and customer value.
- Establish best practices and frameworks for customer engagement across the business.
- Analyse customer engagement and behaviour
- Monitor subscriber activation, engagement and usage across products and audiences.
- Analyse engagement data to identify opportunities and areas of underperformance.
- Create audience segmentation strategies based on customer behaviour and product usage.
- Use customer insight to recommend marketing, product and commercial initiatives that improve engagement outcomes.
- Develop and execute lifecycle marketing programmes
- Design and deliver onboarding, nurture, engagement and re-engagement campaigns.
- Build and optimise automated customer journeys using the CRM and marketing automation platform.
- Develop engagement strategies and targeted communications tailored to different audience segments and content domains that encourage subscribers to discover, access and engage with relevant content.
- Test, measure and optimise campaign performance through ongoing analysis and experimentation.
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This role would suit someone looking to further their b2b marketing experience within a leading multi-national publishing brand, with excellent opportunities for progressing your career.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
Key words: marketing, manager, publishing, b2b, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, permanent, London, UK, hybrid.
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