St Austell Brewery
Marketing Manager - Business Partners
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Experience more with St Austell Brewery as a Marketing Manager working with our business partners..
For over 175 years, St Austell Brewery has been crafting quality beers, running award-winning pubs and serving communities across the South West. Today, we're a leading brewing, hospitality and drinks wholesale business, united by a shared purpose: brewing great experiences for generations to come. Through our commitment to sustainability and forming strong partnerships, we're helping to protect the people, places and communities that make our region special.
In this busy and varied role you'll combine commercial thinking with creative marketing, supporting Business Partners through campaigns, training, digital marketing guidance and operational recommendations. You'll also play a key role in promoting our pub estate to prospective Business Partners and championing the value of our leased and tenanted business across the wider organisation.
Working closely with Business Development Managers and spending time in trade, you’ll develop a deep understanding of our diverse pub estate, identifying opportunities to drive footfall, sales, guest acquisition and loyalty.
Key Responsibilities
- Partner with Business Development Managers and Business Partners to identify growth opportunities and deliver insight-led marketing support that drives footfall, sales and guest loyalty.
- Build strong relationships across the estate through regular engagement, site visits and marketing guidance.
- Develop and manage scalable marketing toolkits, campaigns, resources and training that help Business Partners market their businesses effectively.
- Lead the development of digital marketing capability, supporting Business Partners to maximise websites, social media, CRM and other digital channels.
- Create engaging communications, including newsletters, PR opportunities and social content that support Business Partner engagement and recruitment.
- Provide marketing support for CAPEX projects, trade events, promotional activity and Business Partner recruitment.
- Translate guest, market and competitor insights into practical recommendations that support commercial growth.
- Work collaboratively with operational teams, brand partners and internal stakeholders to share best practice and maximise opportunities across the estate.
- Manage and maintain key Business Partner marketing platforms, content and estate photography.
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About You
- Proven experience in marketing, with knowledge of both traditional and digital channels.
- Excellent leadership and communication skills.
- Comfortable engaging with a wide stakeholder network, including Business Partners, Business Development Managers, finance teams and third party brand owners.
- Organised and methodical
- Experience supporting the creation and delivery of marketing campaigns across a range of online and offline channels.
- Proven experience developing and helping implement marketing and brand plans.
- Strong copywriting and storytelling skills.
- Proactive with the energy to inspire others.
- A problem solver with strong personal drive.
- Able to manage multiple projects simultaneously.
- Confident building relationships, influencing others and sharing expertise.
- Passionate about hospitality and the Great British pub.
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What We Offer In Return
- Company bonus scheme
- 30% discount on food & drink within our managed pubs
- 30% off in our Visitors Centre shop including brands like Yeti, St. Eval, Atlantic blankets
- 50% discount on accommodation within the managed estate
- Fantastic training & career development opportunities
- Pension Scheme - 4% Employee and Employer or increase to 5%
- Cycle to work scheme
- Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc.
- Westfield Rewards – Shopping rewards
- Have a voice in shaping our workplace through employee-led forums and working groups, influencing policies, and initiatives
- Access to Thrive, our learning platform packed with training, resources and development opportunities,
- Clear career pathways designed to help you grow
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