MCR Property Group
Marketing Manager (Commercial)
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Marketing Manager, Commercial Property
Manchester, five days in the office with sensible flexibility, regular UK travel
Salary: £37,000 to £45,000 DOE
MCR Property Group is growing its commercial property portfolio and investing in the buildings, workspaces and teams behind it. Recent activity includes the acquisition of 4M at Manchester Airport and Headrow House in Leeds, with further growth planned across offices, flexible workspace, industrial and mixed use assets.
We are now launching a new dedicated national commercial property brand, supported by a fresh dedicated marketing team focused entirely on the sector.
We are looking for a Marketing Manager to join that team and support the Head of Marketing, Commercial Property in building the brand, launching assets, generating demand and supporting leasing across the portfolio.
This is a hands-on, commercially focused role with the opportunity to join at the beginning, help shape how the new brand goes to market and play a direct part in building the marketing operation behind it.
The objective is simple: attract the right occupiers, generate more qualified enquiries and viewings, support agents and leasing teams, and help reduce the time that space sits empty.
The role
You will help manage the day to day marketing of our commercial portfolio, understanding what is available, who it is suitable for, what competing buildings are offering and how each asset should be positioned.
You will turn that understanding into campaigns across property portals, paid media, search, social, email, direct marketing, PR and agent communications.
You will support the launch of our new national commercial brand across websites, campaigns, signage, property marketing, occupier communications and new acquisitions.
You will also help establish the new dedicated commercial marketing team, working alongside the Head of Marketing as the function develops and grows.
You will have access to MCR Property Group's established in house studio, CRM team, digital specialists and wider marketing management resource, giving the new commercial team the capability to move quickly and deliver high quality work internally.
What you will be responsible for
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- Managing day to day marketing plans across a portfolio of commercial properties
- Supporting the launch and growth of the new national commercial property brand
- Helping build the marketing processes, standards and ways of working for the new dedicated commercial team
- Delivering campaigns designed to generate qualified enquiries and property viewings
- Managing property listings, websites and landing pages, ensuring content, availability, imagery and enquiry routes are accurate and effective
- Supporting acquisition launches, refurbishment campaigns and asset repositioning
- Briefing photography, video, CGI, Matterport and other property content
- Working with the in house studio on brochures, presentations, signage, hoardings, digital creative and agent materials
- Working with the CRM team to improve lead capture, tracking, follow up and reporting
- Monitoring campaign performance, enquiry levels, viewing activity and lead quality
- Supporting paid search, paid social, email marketing and digital acquisition activity
- Coordinating agent campaigns, events, property updates and occupier communications
- Supporting PR around acquisitions, lettings, refurbishments and portfolio growth
- Managing external suppliers where required
- Supporting marketing budgets and ensuring spend is directed towards activity that produces results
Commercial focus
This is a marketing role that sits close to leasing.
We want someone who is interested in what happens after a campaign goes live.
Did it generate enquiries, were they the right enquiries, did they become viewings, did the viewings progress, what did the agents say, what should we change
You will regularly review enquiry levels, viewing activity, conversion, occupancy, campaign performance, agent feedback and marketing spend.
You do not need to be a surveyor, but you should want to understand the commercial side of property and the impact marketing has on leasing.
Every empty unit has a cost, your role is to help create demand around it.
About you
You will have strong marketing experience and be ready to take greater ownership of campaigns, assets and performance.
Your background may be in commercial property, real estate, workspace, placemaking, hospitality or another sector where marketing is used to generate demand for physical space.
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You will be organised, commercially minded and confident managing multiple projects at once.
You will understand digital marketing, campaign management, content, CRM and lead generation.
You will have strong written communication skills and be comfortable briefing creative teams, photographers, agencies and suppliers.
You will be confident working with senior stakeholders and external agents, and comfortable looking at performance data and making decisions from it.
Most importantly, you will care about the outcome of the work, not simply whether the campaign was delivered.
What success looks like
Success will mean a strong launch for the new national commercial brand, more qualified enquiries, more property viewings, stronger digital conversion, better asset launches, improved agent engagement, clearer CRM data, better marketing materials and more efficient spend.
It will also mean helping establish a dedicated commercial marketing team that can scale with the portfolio and support the next stage of growth.
Working pattern
The role is based in Manchester and is primarily office based, five days a week, with sensible flexibility where required.
Regular travel across the UK portfolio is part of the role. You will visit properties, meet agents, work with site teams and understand local markets first hand.
Commercial property is a physical product, and the best marketing comes from understanding the buildings properly.
Why join
This is an opportunity to join at the start of something new.
A new dedicated national commercial property brand.
A fresh specialist marketing team.
A growing portfolio.
A dedicated paid media budget
And the backing of an established in house creative, digital and CRM capability.
You will work directly with the Head of Marketing, Commercial Property and senior commercial teams, with genuine ownership of campaigns, assets and performance.
As the portfolio and team grow, there will be clear opportunities to take on more responsibility and help shape how the function develops.
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