BMS Performance
Marketing Manager
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About the company
A well-established charity and training provider operating in the technical apprenticeships and vocational skills sector. The organisation has a long history delivering apprenticeship programmes and is now expanding into commercial training courses for employers, backed by a wider strategic push to grow employer engagement and commercial revenue.
Role responsibilities
- Own the employer marketing and engagement strategy, identifying new sectors and growth opportunities.
- Take overall responsibility for lead generation - converting enquiries into enrolments and building a strong pipeline of marketing-attributed revenue.
- Develop employer value propositions and marketing campaigns across multiple channels.
- Line manage a small team of marketing specialists and an administrator, bringing in new ways of working.
- Build senior relationships with employers and strategic partners to support growth.
- Champion the use of AI, automation and marketing technology to improve efficiency.
- Report on campaign performance and commercial outcomes against agreed lead and revenue targets.
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Candidate background
- B2B (and ideally B2C) marketing experience with demonstrable commercial outcomes.
- A genuine track record in lead generation - not just brand or relationship marketing.
- Experience developing marketing strategy as well as delivering campaigns.
- Strong commercial acumen and comfort working towards revenue and lead targets.
- Confident using AI and digital marketing tools to drive efficiency.
- Flexible, initiative-led approach, comfortable working at pace in a small, evolving team.
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Closing note
If you're a commercially-minded marketer with a genuine track record in lead generation, ready to take ownership of a growing employer-facing marketing function, then click apply or email to start a confidential conversation.
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