Oxford University Press
Marketing Manager, Digital Platforms
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Learning changes lives – and we’re here to drive that change.
We support people wherever and however they want to learn, so they can achieve their learning goals and uncover new possibilities.
Today, we reach more learners than ever, in more ways than ever.
And we’re just getting started.
As part of one of the world’s great universities, at Oxford we’re driven by a deep conviction that learning enriches lives, which shows in everything we do. Our vast range of books, learning resources and educational support is developed by the brightest minds to inspire every learner to achieve their very best.
About the role
This role is within the friendly and creative team international marketing team who work in close collaboration with colleagues across the world to support schools and booksellers in over 170 countries. To find out more, visit:
- Oxford University Press: Education and Children's books (oup.com)
- Oxford Education - Home | Facebook
- OUP Education | LinkedIn
This is an exciting opportunity to shape the acquisition, engagement and retention strategy for a portfolio of digital learning platforms, including Kerboodle, Oxford Owl, MyiMaths and Oxford Reading Buddy. The role is responsible for developing and delivering data-driven marketing strategies that increase awareness, customer acquisition, platform usage and long-term retention, while working closely with colleagues across marketing, sales, product and technology teams.
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A typical day might include analysing platform usage data, planning customer onboarding journeys, collaborating on a product campaign, briefing colleagues on customer insights, or meeting with platform stakeholders. No two days are ever the same.
The Marketing Manager, Digital Platforms will lead acquisition and retention activity across key digital products, ensuring customers have an engaging experience throughout their journey. The role combines strategic planning, campaign delivery, stakeholder management and data-driven decision making to support business growth and customer success.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
About You
The successful candidate will be a proactive, customer-focused marketer who enjoys using data and insight to drive marketing performance and improve customer experiences.
Essential:
- Experience in a Marketing Executive, Campaign Manager or similar role.
- Experience delivering successful acquisition and retention campaigns.
- Strong analytical and problem-solving skills.
- Excellent stakeholder management and communication skills.
- Experience working across multiple functions and teams.
- Ability to prioritise a varied workload and manage multiple projects.
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Desirable:
- Experience marketing digital platforms, products or subscription services.
- Brand management experience.
- A professional marketing qualification (e.g. CIM).
Benefits
We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
This role comes with the added benefit of a discretionary annual payment.
Please see our Rewards and Recognition page for more information.
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