11VC
Marketing Manager
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About Physical AI Expo
Physical AI Expo is the flagship event for the Physical AI category — where AI meets machines that act in the physical world. Launching at ExCeL London in Q3 2027, targeting 6,000 delegates, the event brings together the investors, founders, and enterprise buyers driving a wave that has already pulled in close to $18B across companies like Figure AI, Physical Intelligence, and Jeff Bezos' own Project Prometheus.
About the Role
This is our first dedicated marketing hire, and it's a hybrid role by design: you'll own the entire martech stack — HubSpot, Apollo, GA4/GTM, Instantly, our website, and the AI marketing agent hub that powers our content and outreach — while running full-funnel demand generation across six buy-side audience segments. You won't be executing someone else's plan; you'll be building the system the plan runs on.
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What You'll Do
- Own and administer the full martech stack: HubSpot (CRM, segmentation, lifecycle), Apollo (enrichment, sequencing), GA4/GTM (tracking, attribution), and the website's analytics and conversion instrumentation
- Run delegate acquisition campaigns across VC & deep tech investors, enterprise buyers, founders, academia, corporate M&A, and family offices
- Brief, operate, and refine our internal AI marketing agent hub for content, outreach, and campaign generation
- Build and manage multi-touch campaigns across email, LinkedIn, and paid channels
- Own UTM governance, conversion tracking, and weekly performance reporting across every channel
- Manage segmentation and lead scoring in HubSpot, and lifecycle nurture flows from waitlist through to registration
- Support sponsor acquisition with marketing assets and account-based targeting
- Identify and close gaps in the current stack (e.g. cookie/consent compliance)
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What We're Looking For
- Experience in marketing or growth for a B2B event, conference, or high-ticket B2B product
- Hands-on proficiency in GA4/GTM and CRM administration (HubSpot preferred) — not just briefing an agency
- Comfort directing AI tools as part of a content and outreach production line
- A bias toward shipping and iterating over long planning cycles
- Early-stage or scale-up experience — this role builds the function, it doesn't inherit one
What We Offer
- Ground-floor role on a category-defining event launch, with direct access to the founder/CEO and Founding Event Director
- Full ownership of a function you'll shape as it scales toward Year 2 and beyond
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