REFYT
Marketing Manager
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About REFYT
REFYT Ltd is a retrofit and green energy contractor based in Canary Wharf, East London. We improve the energy efficiency of homes through insulation, heat pumps, solar PV and ventilation, delivering Warm Homes and social housing schemes for local authorities, housing associations and energy companies across London, Essex and Kent.
The business is growing, with a strong pipeline of contracted work for 2027. As we scale, we want to build a brand that reflects the quality of our work and positions REFYT as a trusted, leading name in UK retrofit.
The Role
We are creating our first dedicated marketing role. Your two main priorities will be building the REFYT brand and creating the content that brings it to life. You will define who we are, what we stand for and how we are seen by clients, partners, residents and future employees, then produce a steady flow of high quality content that tells our story. Reporting directly to the Managing Director, you will have the scope to shape the marketing function from the start.
Key Responsibilities
Brand strategy and identity
- Define REFYT's brand positioning, values, messaging and tone of voice
- Develop clear brand guidelines covering visual identity, language and presentation
- Ensure a consistent brand across the website, LinkedIn, vehicles, uniforms, site signage, documents and presentations
- Shape how REFYT is perceived in the market as we grow into new regions, clients and services
- Support employer branding so REFYT attracts the right people as the team grows
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Content creation
- Plan and run a regular content calendar across LinkedIn, the website and other channels
- Capture photography and short form video on site, including before and after footage of our schemes
- Produce case studies, project stories and resident testimonials that show the impact of our work
- Write LinkedIn posts, articles, news updates and thought leadership content for the business and its directors
- Create content that showcases our team, our culture and the people behind the work
- Edit and publish video and graphics, and build a library of brand assets for the whole business to use
- Track content performance and use the results to grow reach and engagement
Website and digital
- Manage and update the company website in line with the brand
- Grow REFYT's LinkedIn following and engagement with clients and industry partners
- Raise REFYT's profile through industry events and award entries
Business development and bid support
- Create brand aligned capability statements, brochures and presentation materials
- Support the bid team with case studies, social value evidence and bid design
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Resident communications
- Ensure leaflets, letters and resident materials are clear, accessible and on brand
- Work with the Resident Liaison team so residents have a positive experience of REFYT
About You
- At least 3 years of experience in marketing, brand or content, ideally in B2B, construction, housing or energy
- A proven track record of developing a brand and producing content that builds an audience
- Confident shooting and editing photography and short form video
- Excellent writing skills, from LinkedIn posts to detailed case studies
- Experience using Canva, Adobe Creative Suite, CapCut or similar tools
- Organised and self motivated, comfortable working independently in a growing business
- An interest in sustainability, housing and the energy transition
- Full UK driving licence preferred, for visits to projects across London, Essex and Kent
What We Offer
- Salary of £45,000 to £55,000 depending on experience
- Full time, office based at Canary Wharf, E14, with regular project site visits
- The opportunity to shape the REFYT brand and build the marketing function as the company grows
- Direct reporting line to the Managing Director
- Workplace pension
To apply, please submit your CV through LinkedIn along with a portfolio or examples of content and brand work you have created.
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