Ainsley Reid International Limited
Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Marketing Manager (Digital Focus)
Birmingham, UK
Reports to: Head of Marketing / Commercial Director
About the Role
We are looking for a results-driven Marketing Manager with a strong digital skillset to join a growing travel/tour operator business. This role will be responsible for planning, executing, and optimising multi-channel marketing campaigns that drive brand awareness, customer acquisition, and revenue growth.
The ideal candidate will combine creativity with data-driven decision-making and have experience working in a fast-paced, customer-focused environment.
Key Responsibilities
- Develop and deliver integrated marketing campaigns across digital and offline channels
- Lead digital marketing activity, including paid media (PPC, display, social), SEO, email marketing, and website optimisation
- Analyse campaign performance and customer data to drive continuous improvement and ROI
- Manage and optimise the company website, ensuring strong UX, conversion rates, and SEO performance
- Collaborate with sales, product, and commercial teams to align marketing activity with business objectives
- Oversee content strategy, including social media, blogs, and customer communications
- Manage relationships with external agencies and partners
- Monitor market trends, competitor activity, and customer insights within the travel sector
- Support brand development and ensure consistency across all marketing channels
- Manage marketing budgets and report on performance against KPIs
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Requirements
- Proven experience in a Marketing Manager or Senior Digital Marketing role
- Strong digital marketing expertise across paid media, SEO, CRM/email, and analytics
- Experience using tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms
- Data-driven mindset with strong analytical and reporting skills
- Experience managing budgets and delivering measurable ROI
- Excellent communication and stakeholder management skills
- Ability to manage multiple projects in a fast-paced environment
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable
- Experience within the travel industry, tour operator, or leisure sector
- Knowledge of customer journey mapping and lifecycle marketing
- Experience with marketing automation platforms
- Familiarity with booking systems or e-commerce platforms
What We Offer
- Hybrid working model (London or Birmingham base)
- Competitive salary and benefits package
- Opportunity to shape and grow digital marketing in a dynamic travel business
- Collaborative and supportive team environment
Salary: £40,000 - £50,000 depending on experience.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills