Cruinn Consulting
Marketing Manager
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Interim Marketing & Change Manager
Location: West Scotland (On-site)
Contract Type: 12 month Fixed-Term Contract (with permanent potential)
Reports To: Commercial Director
About the Opportunity
An established, fast-growing global commercial organisation is seeking a hands-on, strategic Interim Marketing & Change Manager to take full ownership of the marketing function during an exciting period of expansion.
This is a dynamic, dual-focused role: you will lead day-to-day marketing activities—spanning content, digital presence, SEO, PR, and trade events—while simultaneously driving end-to-end project management and business-change initiatives across the organisation.
For the right candidate, this interim position offers a strong potential to transition into a permanent leadership role as the business and marketing function continue to scale.
Key Responsibilities
- Marketing Strategy & Delivery: Translate overall business goals into actionable marketing strategies; plan, execute, and report on performance across digital channels, PR, content, and industry events.
- Project & Change Management: Act as the project lead for marketing and cross-functional improvement initiatives. Track milestones, clear blockers, chair project meetings, and embed new systems and processes across teams.
- SEO & Digital Performance: Own organic search strategy, website content, and analytics to continuously enhance online visibility, user engagement, and performance metrics.
- Content & Brand Management: Oversee brand voice across all touchpoints, producing and commissioning engaging content for product launches, key partnerships, and industry developments.
- Events & PR: End-to-end management of trade show and event appearances—from logistics and budget control to on-site execution and post-event lead generation. Draft press releases and manage relationships with key industry media.
- Commercial Alignment: Work closely with Commercial and Business Development teams to ensure all marketing outputs directly support ROI, sales pipelines, and business growth.
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Candidate Profile
- Proven Marketing Experience: Strong background leading end-to-end marketing functions, ideally within an interim, standalone, or high-growth B2B environment.
- Strong Project Management: Demonstrated ability to manage multi-faceted projects and lead cross-functional business change from inception through execution.
- Digital & Technical Know-How: Expertise in advanced SEO tactics, web analytics, social media management, and the selective integration of AI tools for campaign efficiency.
- Events & PR Expertise: Hands-on experience delivering trade shows/exhibitions and securing media coverage through press releases and thought leadership.
- Data-Driven & Detail-Oriented: Analytical mindset focused on measuring performance metrics against commercial targets, with high standards for brand consistency.
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