Marketing Manager Email_CRM

Permanent contract - Full time - £50k - £55kpa

The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring.

We are recruiting for a Marketing Manager Email_CRM on a permanent contract within our Marketing department. The Marketing Manager Email_CRM will be responsible for leading our email programme, driving customer engagement, retention, and revenue. This role bridges the gap between commercial campaign activity and technical data execution, defining data requirements, segment logic, and dynamic messaging. This role will collaborate closely with internal data and integration teams to ensure seamless data flow into our ESP, while helping shape requirements for future CRM development. This role will also own the email deployment schedule to maintain a high-performing mix of targeted promotional campaigns and automated lifecycle journeys.

Daily duties and responsibilities will include:

• Own and execute the email programme to drive customer retention, engagement, and revenue across all automated and promotional channels.
• Manage a dynamic email deployment schedule, balancing short-term commercial trading needs with planned lifecycle campaigns across our core business models.
• Build, test, and maintain complex multi-stage automated journeys, utilising conditional logic, transactional triggers, and dynamic content (e.g., Welcome Series, Abandoned Cart, Win-Back, Post-Purchase).
• Collaborate with internal Data and Integration teams to specify required data fields, map user logic, and ensure clean data flows into the ESP, helping inform future CRM requirements as capabilities grow.
• Oversee all customer-facing operational and transactional emails, ensuring system-triggered messages are reliable, accurate, and optimised for performance.
• Develop advanced audience segmentation strategies using relational data, booking history, and engagement metrics to deliver relevant messaging.
• Collaborate across the wider marketing, sales, and operational teams to align email output with broader business priorities, seasonal demand, and membership cycles.
• Maintain list health, manage frequency caps, protect sender deliverability (SPF, DKIM, DMARC), and enforce data compliance under GDPR and PECR.
• Lead continuous A/B and multivariate testing strategies to improve deliverability, open rates, click-through rates, and conversions.
• Track, analyse, and report on campaign performance and automated flow conversion rates, providing regular clear analysis to stakeholders.