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About the Role
As a Regional Marketing Manager, you will be a market specialist focused on establishing and accelerating growth in Europe. This role requires a deep cultural understanding, and proven success in building awareness and pipeline in underdeveloped or growth markets in Europe.
Your work will ensure that European campaigns are not just translated, but truly localised, with messaging, programs, and execution that resonate with Architecture, Engineering, and Construction (AEC) professionals.
Key Responsibilities
- Develop and execute regional marketing strategies that balance global frameworks with local nuance.
- Partner with sales to drive revenue pipeline growth by applying proven experience in taking new or emerging markets from low awareness to meaningful market share.
- Lead local PR, media, and industry partnerships to raise Bluebeam’s credibility in European growth markets.
- Identify, create, organise and manage field events including tradeshows, hosted events and conferences, and accompanying sales on reseller and customer office/jobsite visits as necessary.
- Develop creative, customised programs to drive demand in European growth markets, using a multi-channel, integrated marketing approach; including email, direct mail, display, social, regional events, and account-based marketing.
- Manage marketing budget and track ROI, with accountability for clear business outcomes.
- Serve as subject matter expert for Europe, feeding market insights back to global and regional leadership.
- 20% - 30% travel required - more during trade show season.
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About You
- Bachelor’s degree in Marketing or related field
- Proven full-time marketing experience, ideally in a field, regional, or growth marketing role.
- A demonstrated track record of launching or significantly scaling a market.
- Success in collaborating with sales teams, to develop and execute programs that had a quantifiable impact on business growth.
- Strong interpersonal skills and the ability to build and maintain relationships at every level.
- Exceptional organisational skills and the ability to prioritise multiple tasks with excellent attention to detail.
- Ability to find creative solutions to challenges and use data to drive decisions.
- Proven ability to maximise reach by leveraging multiple marketing channels and repurposing assets and deliverables for extended use.
- Comfortable learning new technology and adopting processes.
- Experience with budgeting and forecasting.
- Experience working with agencies and outside vendors.
Nice to Have
- Business level proficiency in French and/or Spanish language.
- Proficient in Miro, Figma, Marketo, Salesforce, Google Analytics, and social media analytics.
- Familiarity with AEC and/or SaaS industries.
- Experience working with Resellers.
- Content marketing and/or PR experience.
- Proficient in Microsoft Office and experience with project tools such as Asana, Monday, Jira, etc.
About Bluebeam
The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we're a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Australia, Denmark, Sweden, Germany, and the UK.
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Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.
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