McBride Sport
Marketing Manager
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Marketing Manager - CRM & Growth
McBride Sport is supporting a leading professional sports organisation to lead the search for a CRM & Growth Marketing Manager, a pivotal new role at the heart of its fan growth and data strategy. This is a rare opportunity to shape how one of the sport's most prominent organisations understands, engages, and grows its audiences, at a time of real momentum for the organisation and for fan-facing digital innovation more broadly. The organisation is investing significantly in its data and marketing capability, and this role sits right at the centre of that transformation combining strategic ownership with genuine hands-on delivery.
About the Role
Reporting to the Head of Marketing, you will own customer growth, retention, and lifetime value, leading CRM strategy, segmentation, and performance marketing. You'll also spearhead a high-priority project to implement a new Customer Data Platform (CDP), building the foundation for smarter, more personalised fan engagement. The role blends commercial thinking with hands-on campaign delivery, working alongside an internal team, freelancers, and agency partners to drive revenue and fan loyalty. You will be the central owner of how the organisation attracts, converts, retains, and builds loyalty with its customers bringing together CRM, insight, segmentation, automation, and performance marketing under a single, coherent growth strategy.
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Key Responsibilities
- CRM & Customer Journeys
- Designing lifecycle campaigns that convert casual attendees into loyal, repeat supporters
- Sales & Revenue Optimisation
- Using data to remove booking friction, increase average order value, and grow revenue
- Paid Media & Performance Marketing
- Planning and optimising campaigns across Google, Meta, LinkedIn, and TikTok
- CDP Project Leadership
- Owning vendor selection, implementation, and rollout of a new Customer Data Platform
- Team & Agency Leadership
- Managing and motivating internal team members, freelancers, and agencies
Qualifications
We're looking to identify someone with a strong track record in CRM, performance marketing, or digital marketing, with proven revenue growth, experience with CRM/marketing automation platforms (e.g. Dotdigital, Salesforce, HubSpot) and analytics tools (GA4, Looker Studio) and the confidence managing agencies, budgets, and stakeholders. Additionally, you will have a strategic, test-and-learn mindset with the energy to execute at pace ideally but not essentially coupled with experience in ticketing, events, leisure, or consumer e-commerce is desirable.
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Success Metrics
Success in this role will be measured by:
- Growth in fan retention and repeat purchasing
- Growth in the size, quality, and active engagement of the CRM database
- Increased revenue through stronger acquisition, conversion, and retention
- Successful selection and implementation of the new Customer Data Platform
This is a genuine opportunity to own a strategically critical growth function within a sports organisation experiencing significant investment and transformation and to leave a lasting mark on how it connects with its fans. You'll work closely with senior stakeholders across marketing, technology, and commercial functions, with real scope to shape strategy rather than simply execute against it making this an ideal next step for an ambitious, data-led marketer ready to take ownership of a high-profile growth agenda.
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