ChargePoint
Marketing Manager - Europe
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Marketing Director – International (Europe) (ChargePoint)
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and over 50% by 2040, electric mobility is becoming a computing reality. ChargePoint (NYSE: CHPT) sits at the heart of this transformation, powering one of the world’s leading EV charging networks and a comprehensive suite of hardware, software, and mobile solutions catering to all charging needs across North America and Europe. By uniting drivers, businesses, automakers, policymakers, utilities, and other stakeholders, ChargePoint accelerates the global acceleration of e-mobility.
Since our founding in 2007, ChargePoint has dedicated itself to simplifying the transition to electric vehicles for businesses, fleets, and drivers. We’re seizing the once-in-a-lifetime chance to shape a trillion-dollar market and an all-electric future.
At ChargePoint, our unwavering commitment to fostering an engaging and inclusive work environment centres around our core values: Be Courageous, Charge Together, Love Our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These principles guide how we work verbally, unite as a team, and create a brighter future for all.
Join our team as we redefine the EV charging industry—and reshape how people and goods migrate effortlessly across the globe for generations to come.
Reports To: Senior Director – International Marketing & Strategy
Key Responsibilities
- Build ChargePoint’s European marketing presence from the ground up as the first dedicated European field marketer, collaborating closely with local sales teams to drive revenue and pipeline.
- Own end-to-end campaign execution—from strategy through delivery, execution, and measurement of ROI—with no buy-in role.
- Responsibilities include:
- Planning and executing Europe-wide field marketing programs, such as trade shows, customer events, roundtables, partner gatherings, and roadshows.
- End-to-end management of regional webinars and digital events—defining topics, coordinating speakers, launching campaigns, and following up with attendees.
- Directly integrating marketing efforts alongside the European sales team to advance account-level opportunities and speed up deals.
- Localizing and adapting global campaigns, content, and messaging for European markets using AI tools to maximise scalability and efficiency.
- Building, managing, and optimising regional email campaigns, landing pages, and nurture programs in close collaboration with demand generation.
- Developing and maintaining relationships with local event organisers, media contacts, and agency partners.
- Overseeing the European marketing calendar, aligning with global teams on campaigns, launches, and announcements.
- Tracking and reporting on campaign performance, event ROI, and pipeline contribution to demonstrate tangible impact and drive further investment.
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What We’re Looking For
This is a role for a hands-on marketing leader with a deep appreciation for execution. Success requires:
- Proven B2B field marketing experience in European markets, including hands-on ownership of events, vendors, and campaigns.
- Fluency in English plus strong working knowledge of at least one other major European language (e.g., German, French).
- Ability to thrive as a ** lone marketer in a startup environment**, with self-direction, resourcefulness, and strong initiative.
- A collaborative mindset that empowers close alignment with sales teams, offering a clear understanding of the pivotal marketing-to-revenue linkage.
- Strong organisational skills, meticulous attention to detail, and capability to manage multiple campaigns across diverse regions and stakeholders.
- Readiness to travel regularly across Europe to support field marketing activities.
- A builder’s mindset and passion for creating scalable marketing processes, programmes, and ultimately growing the regional team.
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Essential Requirements
- Hands-on experience in executing multi-market marketing campaigns across Europe.
- Demonstrated capability to partner with sales to drive pipeline, secure conversions, and generate measurable business outcomes.
- Proficiency in using AI-driven marketing tools (e.g., content automation, AI-powered translation, campaign analytics, event logistics).
- Background in full-cycle campaign management, including events, webinars, emails, and digital engagement.
- Ability to communicate clearly and coordinate efficiently across time zones and international stakeholders.
- Capacity to operate effectively in a high-growth startup-like environment amid evolving, fast-paced processes.
Location
UK, France, Munich, or Amsterdam.
Diversity, Equity, and Inclusion
ChargePoint is a one-wayEqual Opportunity Employer**. We value diversity and offer equal consideration for all applicants without regard to race, colour, ethnicity, ancestry, national origin, religion, sex, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any other legally protected characteristic.
If you require accommodations to participate in the application or interview process, or to perform essential job functions, please contact us at accommodations@chargepoint.com.
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