THG
Marketing Manager (Europe) - THG Nutrition | Myprotein
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About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Job Title: Marketing Manager – EU
Reporting to: Managing Director – EU
Team: Myprotein EU
Company: THG Nutrition
Location: THG HQ (WA15 0AF), office based
Life at THG Nutrition
THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.
Job Summary
Sitting within the Myprotein territory structure, the Marketing Manager – EU will plan and deliver localised marketing activity across our European markets. Working with the Managing Director – EU and central marketing teams, you will help drive traffic, sales and brand awareness across Myprotein websites, marketplaces and offline channels. You will use market insight and performance data to adapt campaigns for local audiences while maintaining a consistent global brand.
Key Responsibilities
- Marketing strategy: Develop and execute local marketing plans for EU markets in line with territory goals and global brand objectives. Identify consumer trends and market opportunities to shape campaigns.
- Digital marketing: Coordinate with central teams across SEO, PPC, social media, email, content and affiliate marketing. Monitor acquisition, conversion and return on investment, and recommend improvements.
- Campaign delivery: Manage local campaign calendars, briefs and launches across relevant channels. Work with commercial and creative teams to ensure campaigns are timely, effective and locally relevant.
- Brand management: Partner with the central brand team to grow Myprotein’s presence across EU markets. Ensure local communications follow brand guidelines and reflect local consumer needs.
- Budget and reporting: Manage allocated marketing budgets, track spend and report on campaign performance against agreed targets.
- Collaboration: Build strong working relationships with central teams and local stakeholders to deliver coordinated activity across markets.
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Qualifications
- Degree in Marketing, Business or a related field, or equivalent practical experience.
- At least 4 years of marketing experience, ideally in e-commerce, health and wellness, or a related consumer sector.
- Experience planning and delivering digital campaigns across multiple European markets.
- Understanding of how language, culture and consumer behaviour affect local marketing performance.
- Strong analytical skills and confidence using data to improve campaigns.
- Excellent communication, stakeholder management and project management skills.
- Experience with tools such as Google Analytics, CRM platforms, SEO tools and social media management platforms.
- Ability to manage multiple campaigns and deadlines in a fast-moving environment.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
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Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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