AgileGrid Solutions
Marketing Manager
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About The Company
Morgan McKinley (Crawley) is a leading recruitment and talent solutions provider with a strong presence in the technology and professional services sectors. Known for its commitment to excellence and innovation, Morgan McKinley has built a reputation for connecting top-tier talent with forward-thinking organizations. The company prides itself on fostering a collaborative and inclusive work environment, supporting employee growth, and delivering exceptional value to clients through tailored recruitment strategies. With a focus on leveraging industry expertise and cutting-edge technology, Morgan McKinley continues to expand its influence across various markets, making it a trusted partner for both candidates and employers.
About The Role
We are seeking a highly motivated and experienced Performance Marketing Manager to join our dynamic team on a fixed-term basis. This role offers an exciting opportunity for a seasoned B2B marketer to lead demand generation initiatives that directly impact the company's growth trajectory. The successful candidate will be responsible for managing and optimizing marketing activities that generate high-quality leads and contribute significantly to the sales pipeline. Based in our Haywards Heath offices with a hybrid working model, this position requires a strategic thinker with a proven track record in performance marketing, particularly within SaaS or technology environments.
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Qualifications
- Minimum of 3-5 years of experience in demand generation, performance marketing, or B2B marketing, preferably within a SaaS or technology sector.
- Demonstrated success in achieving and exceeding MQL and SQL targets.
- Strong analytical skills with proficiency in tools such as Google Analytics 4, Microsoft Clarity, and HubSpot.
- Experience managing agency relationships, including SEO, PPC, and paid social campaigns.
- Excellent communication and collaboration skills to work effectively across cross-functional teams.
- Availability to start immediately or on short notice and able to work in the Haywards Heath office on a hybrid basis.
Responsibilities
- Own and drive demand generation activities, ensuring the achievement of MQL/SQL targets and pipeline contribution.
- Manage relationships with external agencies responsible for SEO, PPC, and LinkedIn Ads, overseeing performance metrics, budgets, and KPIs to maximize ROI.
- Build, monitor, and optimize nurture sequences within HubSpot to enhance lead engagement and conversion rates.
- Utilize digital analytics tools such as GA4 and Microsoft Clarity to track website performance, identify opportunities for improvement, and implement necessary optimizations.
- Take ownership of website chatbot performance, continuously testing and refining to improve lead conversion rates.
- Collaborate closely with content, creative, and wider marketing teams to develop compelling campaigns that support demand generation efforts.
- Analyze campaign performance data to inform strategic decisions and optimize marketing activities for better results.
- Ensure all marketing activities align with the company's overall business objectives and branding guidelines.
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Benefits
Our company offers a competitive benefits package designed to support the well-being and professional development of our employees. Benefits include flexible working arrangements, ongoing training and development opportunities, and a collaborative work environment. Employees also enjoy health and wellness programs, pension contributions, and opportunities for career progression within a growing organization. We are committed to fostering a positive workplace culture that values diversity and inclusion, ensuring each team member feels valued and empowered to contribute to our collective success.
Equal Opportunity
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We are committed to creating an inclusive environment where all employees have the opportunity to thrive and succeed. We encourage applications from individuals of all backgrounds and experiences who are eager to contribute to our vibrant and innovative team.
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