Ad Signal limited
Marketing Manager
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Role Purpose
The Marketing Manager will own the marketing strategy and drive brand awareness and engagement for Snicket Labs through hands-on marketing efforts. This is a 4-day-a-week role. This role focuses on building and developing the growth strategy, working with partners, executing comprehensive marketing campaigns, creating compelling content across various mediums (including social and video), managing the website, and leveraging modern AI tools to maximise efficiency and reach.
Role Responsibilities
Strategy & Planning
- Develop and deliver an annual marketing strategy and tactical plan, aligning monthly activity with the overarching business strategy and budget objectives to increase engagement and conversion.
- Take full responsibility for managing the company-wide marketing budget.
- Work closely with sales teams to achieve growth and new customer acquisition, supporting them with ideas, tools, and materials that assist in reaching their commercial objectives.
- Provide support with raising investment, including the creation of investor decks.
Campaign & Channel Management
- Build a consistent and robust brand across all touch points.
- Deliver digital and offline marketing campaigns, alongside PR initiatives.
- Own marketing campaigns from conception to delivery across all channels.
- Actively measure all channel campaign performances, review analytics, and optimise as appropriate.
- Manage and oversee the development of digital and printed channels, including the creation and tactical scheduling of content, integrating activities with broader marketing activity and reporting outcomes.
- Manage, grow, and maintain an active social media presence across relevant platforms.
- Create engaging copy for websites, blogs, emails, social media, and other marketing collateral.
- Produce diverse multimedia content, focusing specifically on video creation and editing.
- Perform ongoing website management, ensuring content is up-to-date and optimised.
- Utilise AI tools effectively to streamline workflows for copy generation, content creation, and asset design.
- Help manage the CRM, including researching leads and populating with the relevant data.
Events, Partners & Relationships
- Deliver events, including managing and overseeing the creation, planning, and delivery of Snicket Labs Events.
- Create and manage both short- and long-term relationships with partners and sponsors, including briefing, fee negotiation, and scope of work.
- Plan, coordinate, and represent the company at industry trade shows and events, managing relationships with event/venue partners.
- Travel as required for trade shows, events, and partner meetings; frequency and notice will be discussed openly at interview.
- Actively engage with and seek collaboration opportunities with influencers, brands, and other networks.
- Help manage relationships with prospects and customers.
- Develop, execute, and manage partner marketing initiatives and co-marketing campaigns.
Leadership & Reporting
- The Marketing Manager reports to the CRO.
- Manage marketing support staff/team, including interns.
- Monthly reporting on Marketing to the Leadership team.
- Driving the weekly marketing review process.
Key Deliverables
- A comprehensive marketing growth strategy, annual tactical plan, and managed company-wide budget.
- Consistent, high-quality social media posting schedule and community engagement.
- Strong sales enablement support with tailored tools and materials for customer acquisition.
- Established short and long-term partner and sponsor relationships with negotiated fees and scopes of work.
- Regular output of multimedia content, including finalised videos, blog posts, PR, and copy assets.
- An up-to-date, visually appealing, and well-managed company website and CRM system.
- Successful execution of logistics and promotional efforts for trade shows, partner campaigns, and Snicket Labs events.
- Timely and insightful monthly and weekly marketing reports.
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Experience
- 5+ years of experience in a hands-on marketing or digital marketing role.
- Proven experience of effectively leading, managing, and growing a team, including mentoring, encouraging, and supporting junior staff.
- Exposure to and understanding of the Media and Entertainment and/or video tech community is highly desirable.
- Proven track record of managing social media, producing videos, content creation, and website updates.
- Experience organising or participating in trade shows, PR, and partner/sponsor marketing.
- Desirable: Experience with AWS and/or GCP Partner Programs
Skills and Competencies
Technical Skills
- Required: Knowledge of and practical experience with AI tooling for marketing (e.g., Claude, Gemini, ChatGPT, Jasper, or similar generative AI platforms for copy and video).
- Proficiency in website CMS platforms (e.g., WordPress, or similar).
- Experience with video editing software (e.g., Premiere Pro or AI-based video tools).
- Proficiency with social media management, CRM (Pipedrive), and analytics software.
- Budget management, fee negotiation, and partner scope drafting.
Soft Skills
- Exceptional verbal, written, and presentation skills with excellent attention to detail.
- Possesses the confidence to undertake public speaking engagements to a variety of audiences.
- Excellent multitasker with the ability to work calmly under pressure and to firm deadlines.
- Excellent interpersonal skills and strong teamwork and collaboration skills for working with internal teams, sales teams, external partners, and clients.
- Highly creative with strong problem-solving abilities.
- Keen learner who likes to keep an eye on trends and new technologies.
- Self-starter capable of working independently and managing time efficiently.
- Adaptability and flexibility to keep up with the fast-paced tech environment.
Who We Are
At Snicket Labs we pride ourselves on being people-focused.
We know that people show up as their best selves when they have a sense of purpose, and are trusted to do what needs to be done.
We know that life extends beyond work, and that sustainable working practices look different for everyone. We champion a work life blend that works for you. We are fully remote, and acknowledge the fun stuff that comes with that…caring responsibilities, boiler repairs, healthcare appointments…everything. So we are flexible.
Snicket Labs is a team effort, and everyone brings something different to the table, that’s our strength. Great teamwork is about trust, and being respectful to one another. We do not tolerate any hate speech, aggression, cruelty, bullying or discrimination. We communicate professionally and respectfully, regardless of the topic, and we respect the right of each of us to hold our own beliefs and opinions.
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Right to work
Please note our staff must have the right to work in the UK. This applies to both Permanent staff and Contractors due to the nature of our business and contractual obligations.
Compensation Package
Salary
- £55-60k per year
Holiday
- 25 days per year, plus bank holidays (and we close between Christmas and New Year which is gifted on top of annual leave)
Remote work & hours
- Snicket Labs is a fully remote company. Our team is spread through the UK and abroad. We meet up occasionally for meetings and socials, but your day-to-day will be from home.
- Our normal working hours are 9am to 6pm, with core hours of 10am to 5pm. However, within core hours people often have things they need to take care of (such as the school run) and we’re flexible to this; all we need is a heads-up in Slack that you’re going to be away and for how long, simple.
Equipment
- A MacBook Pro/Air, monitor, keyboard, mouse.
- If you require any special equipment for any health reason we can provide it and do our best to ensure your working environment is as comfortable as possible.
Training budget
- We value learning and we offer a £1,000 per year training budget, with set reading and training days. You can agree with your manager how you’d like this to be used and we do expect you to use it. Additional days are available if speaking at an event where you represent Snicket Labs.
Pension
- Snicket Labs operates a company pension scheme through SmartPension. This constitutes an employer contribution of 3% of your annual salary and an employee contribution of 5%. The employee contribution is collected through our salary sacrifice scheme, and therefore is not subject to National Insurance. Team members can choose to opt out of the salary sacrifice scheme or the entire pension scheme.
Maternity & Paternity
- Our maternity and paternity policy offers much more than the statutory and shows our commitment to equality and care for our team. We really hope you’ll give it a look to get a sense of who we are; but in short it gives much more pay for maternity leave, while also giving similar rights to paternity, adoption and surrogate parents.
Share options
- We have reserved a pool of employee share options, managed using a recognised EMI share scheme provider. We will tell you the exact number of options and what that is as a percentage of the total company before you join.
Private Medical Insurance
- We offer private medical insurance to all of our team, and further cover for family members/dependents can be added onto the policy via our salary sacrifice team.
Life Assurance
- We offer Life Assurance at 3x your salary to all of our team, with no extra/hidden costs.
Mintago
- We manage most of our perks and benefits via the Mintago platform. This includes further options of salary sacrifice such as the Cycle to Work scheme, a childcare scheme, retail discounts, a pension pot finder and free access to a variety of Financial Advisors.
EAP (Employee Assistance Programme)
- We have an EAP service available to all employees with 24/7 access to a GP helpline, personalised counselling, legal and financial advisors. This is available to all of our team, at all times.
EDI Statement
As an equal opportunities employer, Snicket Labs is committed to the equal
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