National Express LTD
Marketing Manager
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Spark Connection & Action! Join as Marketing Manager
Love taking big insights and turning them into measurable, creative campaigns that stop people in their tracks? National Express is searching for a Marketing Manager to inspire our channel experts and agency partners to deliver best in class campaigns at pace.
Reporting to the Senior Marketing Manager, you will be the ultimate champion for our customers, bridging commercial goals with bold creative output. From social publisher partnerships and influencer campaigns to airport touchpoints and coach liveries, you will orchestrate integrated marketing that drives digital sales and brand love.
This is a hybrid role based out of NX House in Birmingham (3 days a week in office).
What you will actually be doing
- Lead Integrated Campaigns: Translate business briefs into concise marketing plans, aligning internal channel leads and top tier agency partners.
- Social & Influencer Impact: Partner with our social team to maximize commercial results through influencer marketing, paid social, and social publisher collaborations.
- Elevate Physical & Performance Channels: Oversee network creative across airports, stations, and coach liveries while ensuring PPC, Affiliates, and Display feature standout creative.
- Optimise in Real Time: Take a reactive approach to campaign reporting, using real time data to boost effectiveness and report ROI to senior leaders.
- Cross Border Collaboration: Work seamlessly across teams in Birmingham and Madrid to keep campaigns true to brand strategy.
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What we need from you
- Marketing Experience: At least 3 years in a fast paced marketing position, ideally within a high frequency of product usage, low margin ecommerce consumer brand.
- Collaborative Leadership: Track record of bringing cross functional teams and agencies together to deliver campaigns under tight deadlines.
- Creative & Media Judgment: Ability to judge creative ideas and media plans strategically to ensure they drive audience action.
- Data Driven Mindset: Passionate about measuring campaign ROI, digital sales conversions, and customer consideration.
- Digital Fluency: Knowledge of emerging digital channels and how coach riders consume media.
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The perks of joining us
We look after our employees with a fantastic benefits package:
- Free Travel: Free bus and coach travel right across the National Express network for you.
- Travel for a Plus One: Complimentary travel pass for your nominated person or partner.
- Peace of Mind: Solid company pension scheme and life assurance.
- Wellbeing Support: Access to our Employee Assistance Programme and a private online GP service.
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