WSP in the UK & Ireland
Marketing Manager, Global Property & Buildings and Industrial & Advanced Manufacturing
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Role Overview
Job Description
The Global Marketing Manager is responsible for shaping and executing the marcoms strategy for the Property & Buildings and Industrial & Advanced Manufacturing business, and the main point of contact for the Global networks, the regional business, and marcoms teams for all marcomms activity in this area. This role is pivotal in building strong relationships with sector stakeholders to gain a deep understanding of business strategy, market dynamics, competitor landscape, client insights, and organizational capabilities. By translating these insights into actionable marcoms strategies, the Global Marketing Manager ensures that marcoms initiatives drive measurable business impact and ROI.
Key Responsibilities
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Marcoms Strategy Development:
- Develop and implement marcoms strategies for designated sectors/businesses, ensuring alignment with overall business objectives and priorities.
- Contribute to the development of the overarching HGA Global Marcomms Strategy.
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Stakeholder Engagement:
- Build and maintain strong relationships with Global sector/business stakeholders and local marcoms & business leads to understand their strategic goals and translate these into effective marcoms strategies.
- Serve as the primary MarComs point of contact for the relevant sector/business leaders.
- Manage expectations, timelines, and communications between MarComs and the business.
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Marcomms Collaboration:
- Work closely with campaign, digital, and coms teams to brief them on HGA sector/business specific marcoms strategies and needs, oversee execution, and report back to the business on performance and ROI.
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Market & Competitor Insight:
- Conduct thorough market research, client analysis, and competitive analysis to identify opportunities, to inform the marcoms strategy, positioning, and develop compelling client value propositions.
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Proposition Development:
- Leverage deep market and organizational understanding to develop differentiated propositions that showcase the company’s capabilities.
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Client-Centric Approach:
- Collaborate with Global client marketing leads to ensure that clients and prospects are at the heart of the marcoms strategy, driving engagement and growth.
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Performance Measurement:
- Measure and report on the impact of marcoms initiatives, providing clear insights into ROI and business outcomes.
- Input into regular marketing, SAP, and sector reporting requirements.
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Cross-Functional Collaboration:
- Partner with global and local marcomms teams to ensure integrated, consistent, localized strategy and marketing activity delivery.
- Facilitate knowledge-sharing across teams to maximize efficiency and consistency.
What We Will Be Looking For You To Demonstrate...
- Previous experience in a Marketing position.
- Property & Buildings or Manufacturing industry experience preferable but not essential.
- Highly motivated with a passion for delivering in a fast-paced environment.
Fixed Term Contract
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