Marketing Manager, Head of Strategic Initiatives - VP3 - State Street Investment Management

Role Overview

We are seeking an experienced and commercially minded marketing leader to head our Strategic Initiative Marketing function across Europe, the Middle East, and Africa.

This role is responsible for leading a portfolio of high-priority, pan-regional marketing initiatives that accelerate business growth, strengthen our market position, and advance strategic priorities across key audiences and markets.

The role balances strategy and execution, translating business priorities into impactful marketing programs. Key areas of focus include retail and next-generation investor marketing, brand campaigns, strategic partnerships, One State Street initiatives, cross-regional go-to-market programs, and emerging growth opportunities.

Success in this role requires a highly collaborative leader who can influence senior stakeholders, lead multi-disciplinary teams, navigate complexity, and deliver measurable commercial outcomes across a matrixed organization.

Key Responsibilities

Strategic Initiative Leadership

• Lead the development and execution of priority strategic marketing initiatives across EMEA – specific focus on building awareness of State Street Investment Management and supporting our latest strategic business initiatives (e.g. Next-Gen).
• Own the strategic initiative marketing roadmap, ensuring alignment with business objectives and regional growth priorities.
• Drive delivery of strategic initiatives across multiple markets, ensuring consistency while allowing for local market relevance.
• Translate business strategy into integrated marketing programs with clear commercial objectives and measurable outcomes.
• Identify emerging market opportunities, audience trends, and strategic priorities that can accelerate growth.
• Partner closely with product, sales, digital, brand, and country marketing teams to ensure initiatives are fully activated.
• Establish clear governance, KPIs, and reporting frameworks across all major initiatives.
• Manage strategic initiative budgets and resource allocation to maximize impact.
• Oversee marketing research programs, including audience research, market studies, and brand measurement.

Retail & Audience Growth

• Own the development and execution of EMEA next-generation investor marketing strategy, focused on expanding relevance with emerging investor segments and future client cohorts.
• Lead marketing programs targeting self-directed and digitally engaged investors, adapting approaches to evolving audience behaviors, media consumption habits, and investment preferences.
• Oversee ETF education, financial literacy, and content-led engagement initiatives designed to increase understanding, confidence, and participation among newer investors.
• Develop innovative audience growth strategies across digital platforms, communities, partnerships, and emerging distribution ecosystems.
• Drive experimentation across channels, formats, and experiences, using a test-and-learn approach to identify new growth opportunities and improve marketing effectiveness.
• Build partnerships with platforms, publishers, creators, and industry participants that help extend reach and credibility with younger investor audiences.
• Ensure State Street Investment Management remains at the forefront of how investment firms engage the next generation of investors, continuously identifying new trends, technologies, and engagement models.