Viasat, Inc.
Marketing Manager, International Government
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About us
One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.
What you'll do
The International Government Marketing Manager will drive marketing initiatives for a complex portfolio of advanced technologies serving multinational government and defense customers. The role blends planning with day to day program execution for market positioning, demand generation and customer engagement.
The ideal candidate brings experience in B2G or B2B environments and has experience implementing comprehensive marketing strategies that establish a strong market presence and drive growth.
The day-to-day
Marketing Strategy and Planning
- Develop integrated marketing and communications plans that are aligned with business objectives and captures.
- Establish KPIs to measure and evaluate marketing effectiveness.
- Leverage market research to identify trends, customer needs, and competitive insights.
- Create detailed Go-to-Market plans that outline key deliverables, timelines and resource requirements.
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Sales Enablement and Stakeholder Management
- Create value propositions for the launch and sustainment of new products and markets.
- Translate complex technical concepts into clear, compelling marketing messages.
- Work with internal stakeholders and external agencies to deliver high-quality, effective, and ‘on-brand’ customer-centric materials and experiences.
- Partner closely with business development and sales teams to support pipeline development and major pursuits.
Content Development, Digital and Events
- Lead development of content across owned and earned channels, such as case studies, brochures, presentations, web, social, videos and infographics.
- Establish messaging frameworks based off buyer personas.
- Partner with the events team to plan, execute and evaluate participation in trade shows, industry and customer events. Responsibilities range from strategic selection of events, activation of campaigns at events, messaging, materials development, securing speaking opportunities.
What you'll need
- Degree in Marketing, Business, Communications, or related field.
- 8+ years of progressive marketing experience, including direct management of marketing campaigns and budgets.
- Demonstrated experience supporting either government, defense, aerospace, national security or B2B markets.
- Proven ability to market technical or mission-critical solutions across multiple geographies/regions.
- Strong cross-functional collaboration skills.
- Excellent written and verbal communication skills.
- Ability to travel up to 25%
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What will help you on the job
Self-starter with a willingness to learn.
EEO Statement
Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click here.
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