Robert Walters
Marketing Manager
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Marketing Manager Opportunity
If you're an asset management marketer looking for a role with more commercial exposure, ownership and visibility, this could be a great opportunity!!
You'll join a fast-growing ETF business at the forefront of the European market, working closely with senior leadership and Business Development to shape campaigns, thought leadership and senior-level engagement that help drive growth with asset managers and investment firms globally.
About the Role
I'm working with a high-growth, specialist financial services business at the forefront of the European ETF market, and they're looking to hire a Marketing Manager to help drive the growth of their global platform.
The business provides a white-label ETF/ETC platform, helping asset managers, investment boutiques and other financial institutions launch and distribute investment products in Europe without having to build the infrastructure themselves. With a strong growth trajectory and a highly specialist proposition, this is an opportunity to join a business operating at the intersection of asset management, investment products and financial technology.
This is a genuinely commercial and broad marketing role, working closely with Business Development and senior leadership to position the platform with senior decision-makers across the global asset management industry.
The Role
You'll take ownership across a broad mix of marketing activity, including:
- Developing and delivering marketing campaigns targeting asset managers, investment firms and financial institutions.
- Working closely with Business Development to support commercial growth, prospect engagement and relationship development.
- Creating compelling content across thought leadership, case studies, pitch decks, email campaigns, landing pages and sales enablement.
- Developing campaigns around the ETF market and educating prospective clients on how to enter and expand within the European ETF market.
- Planning and delivering C-suite events, webinars, roundtables and conferences.
- Managing newsletters and communications for issuer partners and industry stakeholders.
- Working with internal teams to ensure messaging is accurate, commercially relevant and compliant.
- Managing external agencies, event partners and other marketing suppliers.
- Working closely with the Marketing Director and taking ownership of key strategic marketing workstreams.
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Candidate Criteria
They're looking for a strong generalist marketer who understands investment products and can operate commercially.
Ideally you'll have:
- Marketing experience within asset management, ETFs, investment management, financial services or a closely related sector.
- A good understanding of investment products such as ETFs, mutual funds, investment trusts or other fund structures.
- Experience marketing to institutional, professional or senior B2B audiences.
- Strong product marketing capability and the ability to turn complex investment concepts into clear, engaging messaging.
- Experience across campaigns, content, events, digital and email marketing.
- Strong written communication skills.
- Confidence working with C-suite, founders, senior executives and investment professionals.
- Strong commercial judgement and an understanding of how marketing contributes to business growth.
- Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
- A hands-on approach - someone who is comfortable shaping the strategy and getting stuck into the execution.
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Experience across the ETF ecosystem, international marketing, CRM/marketing automation, webinar campaigns or product launches would be advantageous.
Reasons to Join
This is a great opportunity for someone who wants real ownership and visibility within a growing financial-services business.
You'll be joining a relatively lean marketing team, you'll have the opportunity to work closely with senior leadership, Business Development and clients, influence the marketing strategy and see a direct connection between your work and commercial growth.
If you're an investment/asset-management marketer looking for a broader, more commercial role where you can have genuine influence, I'd be keen to hear from you - apply now!
Job Details
Title: Marketing Manager
Location: Central London
Work Pattern: Hybrid
Salary: £65,000 - £75,000 + 20% Bonus
Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates
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