CentreSoft UK Ltd
Marketing Manager
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Role Overview
The Marketing Manager serves as the strategic link between brands, retailers, and the internal sales and marketing teams within the distribution business.
This role is responsible for planning, negotiating, and executing trade marketing initiatives that drive sales performance and visibility of games, hardware, and accessories across all retail and e-commerce channels.
The candidate needs to be able to demonstrate an understanding of the publisher marketing objectives and channel them into actionable retail plans, ensuring effective execution through promotional campaigns, in-store activations, digital placements, and data-driven insights that meet both publisher expectations and retailer needs.
As a Marketing Manager in a video games distributor, you are expected to be the central conduit of communication and execution between publisher ambitions and retail execution. Your success ensures that product reaches the right audience, at the right time, in the most impactful way possible.
Key Responsibilities & Duties
Strategic Planning & Alignment
- Develop and implement trade marketing plans that achieve the publisher brand objectives with retailer commercial goals.
- Collaborate with publishers to understand product priorities, marketing assets, and launch timelines.
- Translate publisher campaign strategies into executable retail and channel plans tailored for key partners.
- Align closely with sales and category managers to ensure trade activities support sales forecasts.
Publisher Relationship Management
- Act as the primary marketing contact for assigned publishers, ensuring their titles receive optimal visibility across the retail landscape.
- Present and gain approval for trade marketing proposals, co-op funding, and promotional concepts.
- Coordinate marketing calendars with publisher campaign timings and global release schedules.
- Provide post-campaign performance reports and ROI analysis to publishers.
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Retail & Channel Marketing
- Develop and execute retail activation plans, including POS design, digital merchandising, in-store displays, and promotional bundles.
- Manage promotional calendars with retailers (physical and online) ensuring consistent coverage across key sales periods (e.g., new releases, Black Friday, holiday seasons).
- Negotiate visibility and placement opportunities with retail partners to maximize sell-through.
- Work closely with e-commerce teams to optimize digital storefronts, banners, and feature pages.
Campaign Management & Execution
- Oversee the end-to-end execution of trade marketing campaigns, from briefing through creative adaptation, delivery, and post-campaign evaluation.
- Ensure timely delivery of assets and alignment with both publisher guidelines and retailer specifications.
- Manage co-op marketing budgets and ensure accurate tracking, reporting, and reconciliation.
- Coordinate with sales teams to ensure product availability for promotional activities.
Insights, Analysis & Reporting
- Analyse retail sales data and market trends to identify promotional opportunities and performance gaps.
- Monitor competitor activity and pricing to inform strategic recommendations for publishers and retailers.
- Deliver post-campaign analysis reports highlighting key learnings, ROI, and optimization areas.
- Provide regular feedback and insights to publishers on market dynamics and consumer trends.
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Cross-functional Collaboration
- Partner with internal sales, marketing, finance, and supply teams to ensure alignment and efficiency in campaign execution.
- Support business development with marketing input for new business opportunities.
Key Skills & Qualifications
- 5+ years’ experience in trade or channel marketing, preferably within video games, entertainment, or consumer electronics distribution.
- Strong understanding of the video game publishing ecosystem, retail operations, and digital marketplaces.
- Proven ability to manage multiple stakeholders with differing objectives (publishers, retailers, internal teams).
- Excellent negotiation, communication, and presentation skills.
- Strong commercial acumen and analytical ability with proficiency in Excel, Power BI, or similar tools.
- Experience managing marketing budgets and co-op fund processes.
- Passion for video games and familiarity with market trends and player communities.
Performance Indicators (KPIs)
- Sell-through performance vs. forecast per campaign or title.
- ROI on trade marketing and co-op spend.
- Publisher satisfaction and retention.
- Retailer compliance and promotional execution quality.
- Growth in visibility, feature placement, and promotional share of voice across retail channels.
Please note this is a hybrid role with one day minimum a week required the office in Reading (Tuesdays) and occasional travel to HQ in Birmingham.
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