Music Publishers Association (UK)
Marketing Manager
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About the MPA Group
The Music Publishers Association (MPA) represents and champions the music publishers, songwriters and composers at the heart of the UK's music industry.
The MPA Group also includes:
- MCPS (Mechanical-Copyright Protection Society) - licensing mechanical rights on behalf of over 45,000 music publishers, songwriters and composers.
- Printed Music Licensing Limited (PMLL) - delivering collective licensing schemes that enable educational institutions, choirs, amateur groups and other organisations to legally copy printed music while ensuring creators and publishers are rewarded for their work.
Together, we play a vital role in supporting the music publishing ecosystem, advocating for our members and ensuring creators are fairly compensated.
The Role
We're seeking an experienced Marketing Manager to develop and deliver marketing campaigns across the MPA Group. Reporting to the MPA Managing Director, you'll lead campaign strategy and execution that strengthens awareness, engagement and commercial growth across the Group. You'll work collaboratively with colleagues to deliver effective marketing initiatives that support business objectives.
This is a hybrid working role, 3 days in our London office, 2 days working from home.
Key Responsibilities
Marketing Strategy & Positioning
- Develop and deliver the MPA Group's marketing strategy, with focus on supporting commercial objectives and growth ambitions across all three entities.
- Strengthen awareness and understanding of MCPS licensing services and value proposition.
- Support the continued growth and profile of PMLL by developing audience-focused marketing strategies and market development plans.
- Develop audience segmentation strategies and targeted engagement plans across member, licensee and stakeholder groups.
- Define and evolve market positioning, messaging and brand narratives across MCPS, MPA and PMLL.
- Ensure marketing activity supports commercial growth, stakeholder engagement and organisational objectives.
- Work with senior leadership to translate business priorities into effective marketing plans.
- Identify opportunities to increase awareness, participation and engagement across all MPA Group organisations.
Member & Stakeholder Engagement
- Develop campaigns that strengthen relationships with publishers, songwriters, composers, licensees, educators and industry partners.
- Collaborate with the Communications Manager to create targeted communication and engagement plans for different stakeholder groups.
- Support initiatives that improve understanding of mechanical licensing, copyright and the services delivered across the MPA Group.
- Promote the value and impact of MCPS, MPA and PMLL through compelling storytelling, insight-driven campaigns and thought leadership.
- Support member engagement initiatives that improve transparency, understanding and trust.
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Commercial Marketing & Business Growth
- Partner with business leaders and commercial team to support market development and revenue growth initiatives.
- Develop marketing activity that strengthens awareness of licensing schemes and commercial services.
- Develop audience acquisition, retention and engagement strategies across the Group.
- Support the promotion and launch of new products, services and business initiatives.
- Ensure market-facing messaging is aligned, consistent and audience focused.
- Identify opportunities to improve awareness, engagement and commercial performance through targeted marketing activity.
Content, Brand & Creative Leadership
- Set creative standards across all marketing and communications activity.
- Oversee the creation of high-quality content across digital, print and event channels.
- Produce and support the development of executive presentations, AGM materials, event branding and stakeholder communications.
- Ensure consistency of tone of voice, branding and visual identity across the Group.
- Work collaboratively with the Marketing Officer to ensure all content is visually engaging and professionally presented.
- Champion high standards of visual communication across all MPA Group marketing outputs.
Data, Insight & Reporting
- Establish marketing performance measures and reporting frameworks.
- Analyse engagement, campaign performance and stakeholder feedback.
- Use insight, market intelligence and audience data to inform future strategy.
- Monitor industry trends and developments relevant to MPA Group.
- Evaluate marketing effectiveness and identify opportunities for growth and improvement.
- Provide strategic recommendations to senior leadership teams.
About You
Essential Experience & Capability
You will be a strategic and commercially minded marketing professional who can combine big-picture thinking with practical delivery. You will bring:
- A strong track record in a senior marketing role.
- Success in developing and delivering marketing strategies that support organisational goals and deliver measurable results.
- The ability to identify, segment and engage diverse audiences through targeted and effective marketing activity.
- Commercial awareness and an understanding of how marketing can support business growth, market development and stakeholder value.
- Excellent relationship-building skills, with the ability to influence and collaborate effectively with senior stakeholders.
- A proven ability to plan and deliver integrated, multi-channel campaigns across digital and traditional channels.
- Strong analytical skills and an ability to turn data, insight and market intelligence into meaningful action.
- The capability to produce presentations and marketing materials that engage and inspire audiences.
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Essential Skills
- Strategic thinker with strong commercial awareness.
- Excellent marketing planning and prioritisation skills.
- Strong audience segmentation and campaign development capability.
- Exceptional written communication and storytelling skills.
- Strong creative and visual communication capability.
- Experience using Canva, Adobe Creative Suite, Photoshop or equivalent tools.
- Ability to create impactful presentations and marketing collateral.
- Strong stakeholder management and influencing skills.
- Excellent project management capability.
- Collaborative approach with the confidence to work independently.
- Strong understanding of digital and social marketing best practice.
- Ability to identify growth opportunities and develop effective marketing responses.
- Exceptional visual communication skills with the ability to create impactful presentations, marketing assets and stakeholder materials that are both engaging and visually compelling.
Desirable
- Experience within licensing, membership, rights management, music, publishing or creative industries.
- Experience supporting business transformation programmes.
- Knowledge of copyright, licensing or collective rights management.
- Experience developing marketing strategies that support commercial growth, audience acquisition or licensing activity.
The Benefits
In return for your contribution, you will receive a benefits package that includes:
- Competitive salary (dependent on experience)
- 28 days holiday plus bank holidays
- Pension Contribution
- Critical Illness Insurance Cover
- Income Protection Insurance Cover
- A hybrid working model
- Death in Service Benefit (after 2 years of service)
Diversity, Equity & Inclusion
We are committed to building an inclusive workplace that reflects the diversity of the creators and communities we serve. We welcome applications from people of all backgrounds, identities and experiences, and strive to create an environment where everyone feels respected, supported and empowered to do their best work. This commitment to inclusion and respect for creators sits at the heart of the MPA Group.
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