Charles Hurst
Marketing Manager - Lamborghini + Bentley
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About us: We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
Location: Belfast, Charles Hurst – on site
Salary: £38,000 - £40,000 per annum (depending on experience) + Benefits
Contract Type: Permanent, Full-Time
Hours: 37.5 hours per week, Monday to Friday, 9:00am - 5:30pm
Reporting to: Head of Marketing, Charles Hurst
About the Role
An exciting opportunity has arisen for a Marketing Manager to support two of the world's most prestigious automotive brands, Lamborghini and Bentley, reporting directly to the Head of Marketing for Charles Hurst.
As Marketing Manager, you'll play a key role in driving brand awareness, customer engagement, enquiry generation and retention across both marques. Working closely with the Head of Marketing, manufacturer partners and internal stakeholders, you'll develop and deliver impactful marketing strategies that reflect the exclusivity, heritage and customer experience synonymous with luxury automotive retail.
This role requires a commercially minded and agile marketing professional who can balance creativity with performance, understand the differing requirements of multiple brands and products, and react quickly to changing business and market conditions. You'll be expected to take ownership of campaigns from planning through to delivery, measurement and optimisation, ensuring activity delivers against both brand and commercial objectives.
Key Responsibilities
Lead Generation & Customer Retention
- Develop and deliver innovative marketing initiatives to generate high-quality sales and aftersales enquiries.
- Create customer retention strategies that enhance loyalty and strengthen long-term relationships with existing clients.
- Support VIP customer acquisition and ownership events to drive engagement and brand affinity.
Brand & Manufacturer Partnership
- Act as the key day-to-day marketing contact for Lamborghini and Bentley manufacturer partners.
- Understand the individual requirements, customer profiles and commercial priorities of each brand, adapting marketing activity accordingly.
- Ensure all marketing activity adheres to OEM guidelines and brand standards.
- Build strong relationships with manufacturer representatives and maximise available marketing support and funding opportunities.
Marketing Strategy & Campaign Delivery
- Working with the Head of Marketing, create and manage annual and quarterly marketing plans for both brands, responding appropriately to changing business needs, stock requirements, product priorities and market conditions.
- Develop and deliver targeted multi-channel campaigns across digital, social media, CRM, events and traditional marketing channels.
- Take ownership of campaigns from concept and briefing through to implementation, optimisation and post-campaign analysis.
- Monitor luxury automotive market trends, competitor activity and customer behaviour to inform marketing strategy and campaign decisions.
- Work closely with compliance teams to ensure all communications meet FCA, ASA and manufacturer requirements.
Digital Marketing & Campaign Optimisation
- Demonstrate a strong understanding of digital campaign delivery, including campaign tagging, tracking, measurement and reporting.
- Monitor campaign performance throughout the campaign lifecycle, using data and insight to optimise activity and improve results.
- Adjust campaigns, audiences, messaging, channel mix and investment in response to performance, market conditions and changing business requirements.
- Work effectively with internal digital specialists and agency partners across paid search, paid social, display, CRM and other performance channels.
- Ensure appropriate tracking and measurement is in place to demonstrate campaign effectiveness, enquiry generation and ROI.
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Budget Management
- Manage annual and quarterly marketing budgets across both brands in conjunction with the Head of Marketing.
- Effectively allocate investment across channels, campaigns and products according to business priorities and anticipated return.
- Monitor spend and performance throughout the year, proactively recommending and implementing budget reallocations between channels or campaigns where required to maximise results.
- Maintain clear oversight of committed and actual spend, manufacturer funding and campaign performance.
- Demonstrate strong commercial judgement when balancing brand-building activity with lead generation and short-term business requirements.
Events & Customer Experience
- Plan and deliver exclusive customer events, vehicle launches, driving experiences and networking opportunities.
- Collaborate with dealership teams to deliver exceptional customer experiences that reflect the prestige of both brands.
- Support local sponsorship and partnership opportunities that align with brand positioning.
Collaboration & Stakeholder Management
- Brief campaigns clearly and effectively to internal marketing teams and external agencies.
- Work closely with dealership management, sales teams, operational colleagues and manufacturer partners to understand business requirements and ensure successful campaign execution.
- Build strong intercompany relationships across Marketing, Sales, Operations and the wider business.
- Influence key stakeholders and provide marketing expertise and recommendations to support commercial objectives.
Performance & Reporting
- Establish clear KPIs to measure campaign effectiveness and return on investment.
- Analyse campaign performance, lead generation, customer behaviour and channel effectiveness, providing recommendations for continuous improvement.
- Provide regular reporting and performance updates to the Head of Marketing, internal stakeholders and manufacturer partners.
- Use campaign insight and previous results to inform future marketing plans, budget allocation and channel strategy.
About You
We're looking for a passionate, commercially driven marketer who thrives in a fast-paced environment and understands the importance of delivering exceptional brand experiences while achieving measurable business results.
You will be comfortable managing multiple brands, products and priorities simultaneously, recognising that each may require a different marketing approach. You'll combine strong campaign management skills with a data-led mindset, using performance insight to make informed decisions and adjust activity when required.
Skills & Experience
- Proven marketing experience within a fast-paced, commercially focused environment.
- Experience working across multiple brands, products or business areas, with the ability to understand differing commercial requirements and adapt marketing activity appropriately.
- Demonstrable experience developing, managing and delivering successful multi-channel marketing campaigns from concept through to execution and measurement.
- Strong digital marketing experience, including campaign tagging, tracking, monitoring, reporting and optimisation.
- Ability to interpret campaign data and make proactive adjustments to targeting, messaging, channel mix and investment based on performance, market conditions and business requirements.
- Clear experience of managing annual and quarterly marketing budgets, including planning, forecasting, monitoring spend and allocating investment across brands, products and channels.
- Experience of performance-managing marketing investment across different channels, reallocating budget where appropriate to improve effectiveness and return on investment.
- Strong understanding of digital marketing, CRM and customer journey management.
- Strong analytical skills with experience tracking campaign performance, lead generation and ROI.
- Excellent communication and stakeholder management skills, with the ability to work effectively across Marketing, Sales, Operations and the wider business.
- Highly organised, with the ability to manage multiple campaigns, brands, projects and deadlines simultaneously.
- Commercially minded, proactive and comfortable responding quickly to changing priorities and business needs.
- Automotive, luxury retail or premium brand experience would be advantageous.
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Core Benefits:
- Competitive salaries with structured pay scales and progression as you grow within the business
- Generous annual leave that increases with your length of service
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
- Access to Techscheme for discounted technology purchases with flexible payments
- Eyecare vouchers to help cover vision care needs
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
- Dental insurance for everyday dental care and unexpected treatments
- Optional critical illness cover for peace of mind during life's most challenging moments
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
- Free will writing services to help plan for the future
- Flexible life assurance options and partner life assurance for added protection
- Discounted gym memberships to support an active lifestyle
- Travel insurance to help you explore with confidence
- Access to home and technology vouchers
- bYond card and a wide range of exclusive retail and lifestyle discounts
We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.
Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.
We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.
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