BMS Performance
Marketing Manager (Maternity Cover)
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About the company
A well-established, global provider of content, learning and workforce development programmes for the technology and infrastructure sector, and part of a larger international media and information group. The business is transitioning its training offer to a subscription model, and is looking for a Marketing Manager to join a small, close-knit marketing team on a 1-year fixed term contract covering maternity leave.
Role responsibilities
- Design and deliver email marketing and content campaigns that generate quality leads and marketing-attributable revenue across a subscription training portfolio
- Write compelling case studies, buying guides and thought leadership content that speaks directly to the needs of both individual learners and corporate learning and development buyers
- Own campaign execution across the full marketing mix, including website content, paid ads, organic social, and sales collateral
- Develop partnerships with clients and partners to promote the business through joint content, webinars and press activity
- Work closely with sales, product and customer success teams to align marketing activity with wider growth targets
- Coordinate event marketing activity, including sponsor presence, stands and networking sessions, working with the wider group's events teams
- Track and report on campaign performance and lead quality against agreed KPIs
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Candidate background
- A genuine B2B marketing background, content, email marketing or lead generation experience is more important than the specific industry you've worked in
- Learning and development or subscription product experience is a plus but not required, no prior knowledge of this specific industry is expected either
- Strong copywriting and storytelling skills, able to explain complex ideas simply for different buyer types
- Comfortable being hands-on and executional day to day, while bringing creative input and ideas where you're given room to
- Confident with CRM, CMS and marketing automation tools, plus basic design tools such as Canva
- Organised and able to manage multiple channels and campaigns independently
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Closing note
If you're a hands-on B2B marketer who enjoys storytelling and campaign execution, and you're open to a well-supported, one-year fixed term contract then click apply or email to start a confidential conversation.
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