Twinings
Marketing Manager (Maternity Cover -FTC 12 Months)
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Application Deadline: 7 April 2022
Department: Marketing
Location: Andover
Description
We have an exciting and ambitious journey ahead of us, and we are looking for people who want to step up and own their part to play. We are a team of go-getters, passionate about health and wellness, who are innately curious about our consumers and love to change up the way we do things to get to a better outcome.
We have invested heavily in our ways of working, opening a revamped vibrant and social working environment driven by MS Teams technology that also enables us to work brilliantly virtually too. This enables us to do our best work wherever, whenever!
In return, we offer a unique package of employee benefits including that help you to be at your best, at work and at home - to show just how much we value you. This role will give you the freedom to act and the tools to aim high.
The purpose of Marketing Manager role is to enable us to become a leading wellbeing drinks brand through setting an inspiring strategic vision for Twinings Targeted Health, clearly identifying growth spaces for Twinings with a clear line of sight to our overall brand purpose - executing with excellence.
Key Responsibilities
- Ownership & execution of a winning growth strategy for Targeted Health, rooted in valuable & meaningful insight, which is strongly embedded within the UK&I business
- Lead the development of the Targeted Health vision, priorities and targets which are aligned to the business goals, and founded in robust and commercially compelling insights, working closely with Marketing Controller
- Execute with excellence Horizon 1 projects (12-18months plans) through inspiring the team to aim high & working collaboratively with cross functional team. To develop a future facing growth plan & ensure we are set up for success in Horizon 2 delivery
- Inspire & grow the Targeted Health team, providing clarity on key deliverables with a strong focus on team development which is rooted in thrive principles
- Identify role innovation plays within Targeted Health and identify key opportunities to drive growth through reaching more consumers across more occasions and needs
- Work closely with Sales and Category Management to lead the incorporation of customer and shopper strategies and segmentation into the development of brand strategy.
- Work closely with MS&P to understand the key drivers behind portfolio performance and adjust promotional and pricing strategy accordingly
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- You are a natural leader & inspirational to others around you enabling them to succeed & grow
- You are a strong marketeer with a proven track record in brand building through winning strategy & execution, putting the consumer at the heart of everything you do
- You have a natural passion for health & wellbeing & self-learning
- You are full of creativity and growth mindset, constantly seeking to improve the way we do things
- You are able to be a leading contributor & role model in UK&I Commercial culture, setting an example by demonstrating our superstrength behaviours of Growth Mindset, Creativity and Closer to the Consumer
Benefits
- Yearly bonus based on personal contribution and financial performance
- Flexible working options
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
- Onsite Gym and Wellbeing Centre
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
- Pension scheme with your contributions matched for up to 10% of your salary
- Cycle to work scheme
- SimplyHealth Cash plan
- Onsite Staff shop and online staff discounts
- Bupa Private Medical Insurance
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