TEAM LEWIS
Marketing Manager - Maternity Cover
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About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of our community is the TEAM LEWIS Foundation, a non-profit charitable entity. Since its launch in 2021, it has funded over 2,600 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness. You can read more here about TEAM LEWIS Foundation.
What we look for in our people
Agile, bold, collaborative, inquisitive and spirited. These are the values sought in every person at LEWIS. As the company evolves, grows and expands, it wants people who recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. Our people need to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.
Purpose of the role
The Marketing Manager leads on all local marketing activity including: branding, positioning, corporate messaging and external communications. The Marketing Manager must effectively deliver both short and long-term local marketing campaigns to achieve commercial goals. They work closely with the Global Marketing team.
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Key responsibilities and tasks
Website
- Monitors the UK website for performance and quality
- Assists in developing SEO strategies featuring target keyword rankings and applying them to website development projects
- Uses Google Analytics to identify opportunities for best performing content to drive traffic acquisition
- Supports global web masters to ensure consistency of quality and success
Social Media and traffic acquisition
- Develops and publishes regular content on our social media channels
- Implements and manages social media advertising campaigns aligned with a multichannel approach
- Configures tracking strategies to capture the performance of promotions on social media
SEO/SEM, marketing database, email, social media and display advertising campaigns
- Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences
Content
- Drafts online content for a variety of formats and channels including case studies, award entries, blog posts and social media
- Helps produce video content (drafting scripts, managing shoots, co-editing)
- Supports the blog content and contribute to the global calendar
- Develops content that can be used across multiple channels
Lead Nurturing
- Implements outbound campaigns to nurture leads throughout the entire buying process and optimise convert that traffic into leads
- Manages the production/creation of online campaigns and suggest ideas for creative outreach campaigns
- Works closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and generation of qualified leads
- Monitors marketing qualified leads and flag/refer new business opportunities to senior team members
Reporting and analysis
- Monitors campaign performance data and contributes to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity
- Monitors and analyses engagements on social media and responds as appropriate
- Analyses and evaluates results and data to make campaign and investment recommendations
- Compiles ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity
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Systems and administration
- Be a super-user of the team’s major marketing tools for social media management, content management systems and email [namely SharpSpring, Oktopost, and SEOMoz]
- Understands tools and channels, and is able to train any junior team members on their use
- Updates and maintains documents on the intranet and Marcomms server and other work spaces used by the team
- Minutes team meetings and proactively helps to drive actions to ensure projects stay on-track
- Manages administrative tasks for the team as appropriate
General
- Supports the Head of Global Marketing and the wider marketing team on projects and initiatives
- Be a cultural ambassador for the marketing team; promoting initiatives internally and externally; showcasing activities and achievements on Yammer and social media
- Attends agency and industry events as appropriate to represent the agency
- Seeks ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
- Proactively suggests new processes and tools to improve efficiency and performance of the team
About you
- Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing and social media in addition to SEO
- Excellent analytical and problem solving skills, using data to make strategic decisions
- Outstanding project management, communication and relationship building skills
- Experience with CRM and marketing automation platforms such as SugarCRM and SharpSpring
- Experience with design, photos, video editing software and HTML
- Excellent communication skills (written and spoken)
- Calmness under pressure and ability to deliver to tight deadlines
- Bachelor’s degree (preferably in marketing, communications or digital media-related subject)
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
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