Arke
Marketing Manager
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Marketing Manager
We're looking for an ambitious, commercially minded Marketing Manager to join our award-winning team on a permanent basis. You'll own Arke's own marketing, with three priorities: generating new business leads, building our brand and positioning, and raising our profile through PR, provider partnerships, thought leadership and awards.
You'll work closely with our Paid Media and SEO leads to make sure Arke's own marketing follows the best practice we deliver for clients, and keeps improving quarter on quarter. You'll run lead management in HubSpot and outbound LinkedIn and email campaigns in Lemlist, and you'll be accountable for the pipeline that marketing creates.
Responsibilities
Lead Generation
- Build upon and run Arke's existing lead generation strategy, with clear targets for marketing qualified leads, sales qualified leads and pipeline value agreed with the senior management team.
- Own HubSpot as our system for lead management: lead capture, lifecycle stages, lead scoring, nurture workflows, and a clean hand-off to the new business team.
- Plan and run LinkedIn and email outreach in Lemlist, including audience and target account lists, sequence copy, personalisation, A/B testing and deliverability.
- Create and promote lead magnets and conversion content, such as guides, audits, case studies and landing pages, that turn website and social traffic into enquiries.
- Plan, promote and run Arke-hosted webinars and events that generate new business leads and keep existing clients engaged.
- Maintain Arke's profiles on agency listing and review platforms with current case studies, awards and client testimonials to improve rankings and enquiries.
Brand & Positioning
- Own Arke's brand and positioning, making sure our messaging, proposition and visual identity are consistent across the website, social channels, sales materials, pitches and events.
- Refine and document our value proposition, service messaging and target audiences, working with leadership so the positioning reflects where the business is heading.
- Run Arke's own social channels, particularly LinkedIn, and support senior leaders to build their personal profiles and share thought leadership.
- Manage the creation of SEO- and UX-focused content for the Arke website that builds visibility and attracts qualified leads.
- Represent Arke at industry events as a brand ambassador.
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PR, awards and industry profile
- Plan and deliver a PR programme that secures coverage in trade and business press through press releases, opinion pieces, commentary and project stories, positioning Arke as an authority in digital marketing.
- Build and maintain relationships with journalists, editors and podcast hosts in our sector.
- Plan and run the awards strategy: identifying the right awards across our services, writing submissions and making the most of wins and shortlists.
- Develop partnerships with industry bodies (for example DAN and IPA), securing opportunities for awards, accreditations, speaking slots, events and joint initiatives.
Working with Paid Media and SEO
- Work with the Paid Media lead to plan, brief and review Arke's own paid campaigns, making sure targeting, creative, tracking and budgets follow best practice.
- Work with the SEO lead on Arke's organic strategy, including technical priorities, content plans and search visibility.
- Run a regular review with both leads to share results, agree next tests and make sure each channel is improving on the last period in line with agreed KPIs.
- Keep up with changes in platforms, search and outreach tools, and bring new ideas and approaches to the team.
Reporting & Performance
- Set up and maintain reporting in HubSpot that tracks leads, conversion rates, pipeline and revenue by source and campaign.
- Report monthly to the senior management team on marketing performance and return on investment, with clear recommendations.
- Manage the marketing budget and any external suppliers or freelancers.
What Success Looks like
- A steady, measurable flow of qualified leads and pipeline that the new business team can rely on.
- HubSpot as a trusted single source of truth for leads, with clear attribution by channel.
- Outreach sequences in Lemlist with strong reply and meeting rates.
- Regular press coverage, award wins and speaking opportunities that raise Arke's profile.
- A clear, consistent brand and proposition that the whole team can explain.
Skills and Experience
- At least 4 years in B2B marketing, ideally within an agency or professional services business.
- A track record of generating leads and pipeline, with results you can point to.
- Hands-on experience with HubSpot (lead management, workflows, reporting) and an outreach platform such as Lemlist.
- Experience of PR and awards, including writing press releases and award submissions.
- Excellent technical and story-telling writing skills, which brings personality to the brand and a strong eye for brand consistency.
- A solid understanding of paid media and SEO, enough to challenge and collaborate with specialists.
- Comfortable with data, and able to turn numbers into clear decisions.
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Who you are
You’re real: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse ways of working. We are accepting: of new ideas, new partnerships, and new ways of doing things.
You're curious: We believe in the power of curiosity, always hungry to know more, to challenge known truths and to uncover new trends, innovations and approaches. We never want to do the “same old”, we push boundaries and bring excitement to all we do.
You're bold: We encourage creative thinking and conviction in your delivery. We embrace differences and use this as our USP to show our innovative approach to often similar challenges.
What we’ll give you
- Annual Leave: 25 days of paid holiday, in addition to public holidays.
- Special Days Off: An extra day off to celebrate your birthday.
- Remote Work: The flexibility to work from home on Tuesdays and Wednesdays.
- Loyalty Holidays: An additional day of holiday for each year of service, as a token of our appreciation for your dedication.
- Volunteering Leave: Two extra days of paid leave annually to support volunteering activities of your choice.
- Pension Scheme: A comprehensive pension plan to support your future.
- Profit Sharing: Eligibility for participation in the company's profit-sharing scheme, allowing you to share in our success.
- Benefits Options: A choice between the Pirkx benefits scheme, Vitality health insurance, a gym membership, or a health and wellness package with About Balance, tailored to support your well-being.
- Flexible Working: Flexi-time and Time Off in Lieu (TOIL) to help you balance work and personal commitments.
- Employee Events: Seasonal events arranged by our Culture Committee
- Friday Perks: Early finishes on Fridays, accompanied by social drinks to kick off the weekend right.
This package is designed to not only reward your hard work and commitment but also to support your health, well-being, and work-life balance.
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