BaptistCare
Marketing Manager - New Developments & Growth
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Help shape the growth of one of Australia's largest purpose led care organisations.
At BaptistCare, we are building communities where people can thrive. As we continue to expand our retirement living and aged care footprint nationally, we are seeking an experienced Marketing Manager - New Developments & Growth to lead the marketing strategy, positioning and launch of new communities that will make a lasting impact on the lives of older Australians.
We are looking for a commercially savvy marketing leader to drive the strategy, positioning and launch of new retirement living and aged care projects across Australia. This role leads some of our most important growth initiatives, helping transform development opportunities into thriving communities where older Australians can live with connection, purpose and choice
About the Role:
Reporting to the Head of Marketing, you will lead the development and execution of marketing strategies that support BaptistCare's growth agenda across new retirement living, residential aged care and redevelopment projects nationally.
Working closely with Property & Development, Project Sales, Operations and executive stakeholders, you will bring projects to market from feasibility and positioning through to launch, sales conversion and occupancy
You will:
- Develop and execute integrated project marketing strategies
- Drive enquiry generation, lead nurturing and occupancy outcomes
- Lead multi channel campaigns across digital, CRM, content, media and events
- Partner with development and sales teams on go-to-market strategies
- Manage agencies, suppliers and project marketing budgets
- Monitor campaign performance and deliver commercial insights
- Influence senior stakeholders across complex, cross functional projects
- Lead multiple concurrent development projects at varying stages of delivery
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Why Join Us?
At BaptistCare, we value our employees and foster a positive, inclusive work environment. We offer competitive salaries, tax-free salary packaging up to $18,550*, discounted gym memberships, and novated car leasing. Enjoy work-life balance with flexible arrangements and additional leave options. Benefit from our health and wellbeing initiatives, including free counselling, spiritual support, and nutrition advice. Advance your career with study assistance and access to learning and development programs and courses like LinkedIn Learning!
About You
You are a strategic thinker who understands both brand and commercial performance. You know how to position developments in competitive markets, convert interest into qualified leads and partner effectively with sales and project teams to deliver occupancy outcomes.
Most importantly, you are motivated by purpose and want your marketing expertise to contribute to positive outcomes for communities across Australia.
You will bring:
- Proven success marketing new developments and large-scale development projects within retirement living, seniors living, aged care, residential property or a comparable sector
- Experience developing integrated campaigns that drive enquiries and support sales conversion
- Experience across paid media, digital marketing, content, CRM, marketing automation and lead nurture programs
- Experience influencing stakeholders across complex, multi-disciplinary projects
- Budget management and agency leadership experience
- Strong understanding of customer acquisition and long-consideration purchase journeys
- The ability to navigate multiple concurrent developments and competing priorities
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If you have successfully marketed and launched new developments and are looking for a role with genuine strategic influence, commercial accountability and purpose, we would love to hear from you
Join BaptistCare and help create communities where people can thrive.
About Us:
BaptistCare is a leading purpose led care organisation, guided by our Christian identity and serving people and communities across Australia for more than 110 years. We support people to live better through aged care, home care, retirement living, community services, disability support and housing.
We know that life’s challenges can make our world feel smaller. With the right people alongside us, it can feel more connected, supported and hopeful again.
That’s what we work towards every day - enriching lives through communities of care. Today, more than 70,000 customers, 12,000 employees and close to 2,000 volunteers are part of our communities across Australia.
Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. The closing date is subject to change without notice
Successful candidates will be subject to a variety of background checks including a national criminal history check, reference checks and, if applicable, WWCC, NDIS worker screening check and a pre-employment medical.
BaptistCare – Inspired by Jesus to champion care for all.
Recruitment agencies please note: This position is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies refrain from contacting any employees directly as all communications must go through the Talent Acquisition. Unsolicited candidate profiles or CVs from recruitment agencies will not be accepted. Thank you.
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