Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment
Marketing Manager
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Marketing Manager – Digital Focus
Luxury Watch & Jewellery Boutique | Tunbridge Wells
£40,000–£50,000 | Monday–Friday, On-Site
A well-established luxury watch and jewellery boutique in Tunbridge Wells is seeking a talented Marketing Manager to lead its marketing function, with a strong emphasis on digital.
This is an exciting opportunity for a marketing professional who understands how to build brand desirability and drive footfall and online engagement within the luxury retail space. You'll take ownership of the boutique's marketing strategy end-to-end — from digital campaigns and social media to CRM, email marketing and in-store activations — helping to elevate the brand's presence both online and in the local market.
About you
You're a confident, hands-on marketer with a genuine passion for watches, jewellery or luxury lifestyle brands. You have a strong digital skillset — comfortable across social media management, paid and organic digital campaigns, content creation, email/CRM marketing and website management/SEO. You're creative, commercially minded, and equally happy planning strategy as you are executing day-to-day content and campaigns.
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Key responsibilities
- Develop and deliver the boutique's overall marketing strategy, with digital as the primary focus
- Manage social media channels (content planning, creation, scheduling and community engagement)
- Plan and execute digital campaigns across paid social, email and other relevant channels
- Own CRM and email marketing, building customer engagement and loyalty
- Support website content, SEO and e-commerce presence where relevant
- Create engaging content — photography, video and copy — showcasing collections and brand story
- Plan and support in-store events and activations to drive footfall
- Track and report on marketing performance, using data to inform strategy
- Manage relationships with external agencies, photographers and other marketing partners where required
- Ensure brand consistency across all marketing touchpoints, in line with the boutique's positioning in the luxury market
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What's on offer
- £40,000–£50,000 depending on experience
- Monday–Friday, on-site role based in Tunbridge Wells
- The chance to shape the marketing function within an established luxury boutique
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