Cancer Research UK (CRUK)
Marketing Manager (Product Marketing)
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Product Marketing Manager
£42,000 - £45,000 plus benefits
Reports to: Product Marketing Senior Manager
Directorate: Marketing, Fundraising & Engagement
Contract: 15 month fixed-term contract
Hours: Full time 35 hours per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 11th October 2026 23:55
About the Role
At Cancer Research UK, we exist to beat cancer.
We're looking for a talented Product Marketing Manager to join our Race for Life Marketing team on a 15-month fixed term contract.
In this exciting role, you'll manage 2 direct reports and support the Senior Manager to develop the Race for Life product marketing strategy, plan and budget to achieve the relevant product objectives for Fundraising & Marketing.
This role will help shape and deliver marketing strategies that inspire supporters, drive engagement and maximise fundraising performance. Working collaboratively across teams, you'll create integrated, audience-focused campaigns that make a real impact, while embodying our values of acting with ambition, professionalism, inclusivity and a commitment to improving lives.
What will I be doing?
- Support the Senior Manager to translate the Fundraising & Marketing proposition plan into an effective product marketing plan and budget.
- Lead the planning, delivery and evaluation of integrated multi-channel campaigns (ATL & BTL), ensuring they achieve and exceed agreed KPIs.
- Manage the development of compelling campaign content and creative assets, ensuring alignment with brand messaging and strategic objectives.
- Collaborate across Marketing Delivery, Marketing Planning, Digital Marketing and Performance teams to deliver seamless supporter journeys.
- Use insight, data and testing to continuously optimise campaign performance and identify new opportunities for audience engagement.
- Provide leadership and direction to executives, agencies and matrix teams to ensure activity is delivered on time and to budget.
What are we looking for?
- Significant (at least 18 months) ATL marketing experience, including TV - translating marketing strategy into channel-specific campaign plans, audiences and budgets.
- Experience in media planning, ensuring channel plans are meeting agreed objectives and managing delivery deadlines.
- Experience managing web pages, creating content and consistently reviewing web performance to make optimisations.
- Proven success delivering integrated multi-channel marketing campaigns that achieve measurable results.
- Strong understanding of supporter or customer journeys and how channels work together to drive engagement and conversion.
- Experience managing agencies and multiple stakeholders to deliver high-quality marketing activity.
- Experience planning and building email comms and workflows.
- Strong analytical skills with experience using campaign insights and UX principles to optimise performance.
- Excellent project management, prioritisation and leadership skills, ideally supported by a professional marketing qualification (CIM, IDM or equivalent experience).
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Our Organisation Values
- Bold: Act with ambition, courage and determination
- Credible: Act with rigour and professionalism
- Human: Act to have a positive impact on people
- Together: Act inclusively and collaboratively
We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.
Eligibility criteria
Internal candidates should ideally have completed their 6-month ‘getting started’ period before applying for other roles. You should also advise your current line manager at the point you make an internal application, or at the latest, at the point of being invited for an interview. All internal candidates applying for a secondment, must have:
- completed their getting started period
- discussed their intention to apply and gained approval to apply with their line manager
- been in their substantive (home) role for at least 6 months (this is only applicable if you have previously been on secondment)
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If you do not confirm that you meet these requirements, we will not be able to progress your application.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals. You can explore our benefits by visiting our careers web page.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively. For more information on this career opportunity please visit our website or contact us at recruitment@cancer.org.uk. For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.
Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible. Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
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