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B2B Marketing Manager
Location: Remote, UK-based (must be eligible to work in the UK). Monthly team meetings in London if needed, plus occasional events.
Hours: Full-time
Team you’ll lead: our Marketing Executive (email & content), Social Media Manager (social, influencer & UGC) and paid-media agency
About Ocushield
We're looking for a commercially minded B2B marketer who loves using data to solve growth problems. You'll be equally comfortable reviewing attribution dashboards, challenging CAC assumptions, analysing pipeline conversion and briefing creative campaigns that deliver measurable commercial results
Ocushield is a UK-based, optometrist-founded eye-health company empowering workplaces with healthier eyes. Our seamless, scalable solutions for workplace eye care, compliance and data security are trusted by 1.9 million policyholders at organisations including Medicash, Benenden Health, AIG Insurance and Universal Music Group.
On the B2B side we deliver three integrated services: Online Eye Screening (quick, digital vision checks), Managed Eye Care Vouchers (DSE compliance made simple, reducing HR admin) and Privacy Filters for Data Security (enterprise-grade, high-transparency filters with FDA & MHRA-registered blue-light protection to prevent data leaks and ensure regulatory compliance).
We hold Cyber Essentials and Cyber Essentials Plus certifications, an accredited Information Security Management System, and are a recipient of the King’s Award for Enterprise (International Trade) and MSDUK Certified Supplier status. We are also a UK MDR-registered medical device manufacturer.
What Success Looks Like In Year One
You've built a data-driven B2B marketing strategy that the leadership team uses to prioritise investment, forecast pipeline and make commercial decisions week to week. Two distinct pipelines—the digital eyecare-management platform (our primary growth engine) and corporate demand for our physical products, particularly privacy filters—are materially larger, better qualified and more predictable than they are today. HR directors, wellbeing leads, procurement teams, DSE assessors, CISOs and IT leaders can find us, trust us and convert through measurable customer journeys informed by performance data and user behaviour. Our HR Summit and Employee Benefits events generate attributable pipeline, qualified opportunities and revenue, with clear ROI reporting rather than anecdotal success. The shared internal marketing team (Marketing Executive, Social Media Manager and Multimedia Designer, shared with the B2C side) are producing sharper B2B assets under your direction without losing B2C velocity, and reseller and partner marketing is running to a documented playbook rather than ad-hoc.
What You’ll Own
- B2B marketing strategy and roadmap: Build and own a data-led B2B marketing strategy across both revenue streams, using market insight, customer data, attribution and commercial performance to prioritise investment and optimise growth.
- Pipeline and demand generation: Own demand generation across content, SEO, paid media, ABM, partnerships, referrals and events, continuously analysing channel performance, lead quality, conversion rates and attribution to optimise pipeline growth across both business lines.
- HR, wellbeing and employee-benefits channels: own the go-to-market with reseller and channel partners (Medicash, Benenden, Posturite, Lenovo and future partners); build a repeatable partner-marketing playbook.
- Content and thought leadership: develop content strategies informed by search demand, customer insight, CRM data and buying-stage analysis to improve engagement, conversion and sales enablement.
- Events: own our presence via guerrilla marketing at HR Summit, Employee Benefits & Rewards Forum and similar. Own event strategy from planning through post-event analysis, measuring attendance, engagement, influenced pipeline, cost per opportunity and revenue contribution.
- Lifecycle, retention and expansion: onboarding, renewal and expansion programmes with reseller partners and direct corporate accounts, in partnership with Customer Success.
- Performance reporting: build a robust marketing measurement framework covering pipeline creation, attribution, conversion rates, CAC, LTV:CAC, payback period, marketing-sourced revenue and campaign ROI. Produce dashboards and insights that enable leadership to make confident commercial decisions across both revenue streams.
- Matrixed team direction: day-to-day briefing and quality control of our shared internal marketing team (Marketing Executive, Social Media Manager, Multimedia Designer) for their B2B outputs, plus any freelance or agency partners you bring in.
- Partner marketing: measure partner contribution, partner-sourced pipeline and ROI, using data to scale the highest-performing partnerships.
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The role
Ocushield’s B2B business is at an inflection point. We already have a differentiated digital eyecare-management platform, a strong physical-product line (privacy filters and blue-light screen protectors) with enterprise traction, a growing base of corporate clients, UK MDR registration and a strong optometrist-founder story. What we don’t yet have is a marketer who owns the commercial B2B agenda end to end across both those revenue streams. That’s the gap this role fills.
This is deliberately pitched as a step-up role. We’re not looking for a fully-formed senior with a 10-year B2B track record; we’re looking for a marketer who’s been running a channel, segment or product line for a couple of years, has proven they can deliver commercial outcomes, and is now ready to take the leap into owning a whole B2B function. You’ll get the runway to do that, with a Fractional CMO and a founder-CEO backing you. Your primary focus will be the digital side (that’s where the enterprise value sits), but you will also be measured on the pipeline you generate for our physical products, mainly privacy filters.
You’ll work alongside our Fractional CMO (who sets overall marketing direction), the CEO (who owns our biggest accounts), and our internal creative team (currently shared with the B2C side). This is not a campaign management role; you'll be expected to use data to identify growth opportunities, challenge assumptions, prioritise investment, optimise marketing performance and influence commercial decisions. Success is measured by pipeline, revenue and marketing efficiency—not campaign activity., hold your own with senior stakeholders, and take real accountability for pipeline and revenue outcomes, not activity metrics.
Essential Elements For This Role
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- Has owned commercial marketing KPIs including pipeline, revenue, conversion or retention, and can clearly demonstrate how data informed those outcomes.
- Comfortable analysing performance across the full funnel—from awareness through expansion—using data to identify bottlenecks and opportunities for optimisation.
- Some exposure to B2B corporate-buyer audiences, ideally HR, workplace-wellbeing, employee-benefit, occupational-health or health-tech, or a credible transferable adjacent.
- Has worked closely with Sales / commercial and Customer Success as commercial partners, not internal clients.
- Comfortable operating in a matrix; most of the marketing team you’ll rely on doesn’t formally report to you. Gets things done through influence as much as authority.
- Confident with numbers; can build a pipeline forecast, defend a CAC, or explain a channel performance shift without waiting for someone else to do it.
- Excellent written and verbal communication; can turn clinical and medical-device claims into clean commercial copy without losing accuracy.
- Experience using CRM, marketing automation and analytics platforms (HubSpot, GA4, Looker Studio, Power BI or similar) to monitor performance and drive decision-making.
- Impeccable attention to detail; we operate in a regulated space (MDR-registered medical device manufacturer) and compliance is not optional.
- Hungry, ambitious, and thrives in a remote-first, small-team environment with high autonomy and low process overhead.
- UK-based and eligible to work in the UK.
Nice to have
These will help you stand out from the pack:
- Experience marketing a medical device, health-tech or clinically-backed product.
- Experience with employee-benefit platforms, occupational-health providers or HR-tech channels.
- Familiarity with HubSpot, GA4, LinkedIn Ads and paid-search reporting.
- Startup or scaleup experience, especially at the point a B2C-heavy business builds out its B2B motion.
- Comfort briefing video and creative teams; you know what “good” looks like in a case study, an explainer video and an event booth.
- Existing network of HR, wellbeing or people-team decision-makers.
Why work at Ocushield?
Feel the impact, we are helping people see better and in turn live better. The impact we make can be seen via our reviews across Trustpilot and wider.
Remote-first working, UK-based. Occasional in-person team days and events (last year we went to Phillipines!).
Direct exposure to a founder-led, MDR-registered health-tech company at a genuinely interesting inflection point; you'll have direct ownership of measurable business growth, with visibility of how your decisions influence pipeline, revenue and company valuation.
Culture fit
What makes Ocushield folk collaborative, adaptable, and eager to grow?
- Thrives in a small, fast-moving environment and takes real ownership of outcomes.
- Adaptable and open to taking on responsibilities beyond the defined role as needed.
- Comfortable disagreeing with the CEO or CMO in a meeting and moving on constructively when a decision is made.
- Curious about the market; you’ll read the HR-tech trade press before we ask.
- Believes every marketing activity should be measurable, and uses data—not opinion—to prioritise work, optimise performance and demonstrate commercial impact.
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