Marketing Manager

Why ILS?

At Intelligent Legal Solutions (ILS), we’re transforming how fund formation and private equity legal work gets done. Our flagship product, Provision, is a legal tech SaaS platform that streamlines fund documentation and workflows for law firms and institutional fund managers.

We’re still early, but we have clear product–market fit, a deep understanding of our buyers, and an ambitious roadmap. We operate at the intersection of legal, private equity, and workflow automation, and we’re building the go-to platform for fund formation teams globally.

This is a rare opportunity to join a lean, high-calibre team that is seeing significant traction in the marketplace. The bar is high, the work is hands-on, and the impact on the company’s growth, brand, and revenue will be direct and visible.

We move fast, take ownership, and stay close to our customers. We value clear thinking, simplicity over complexity. If you want to do the best work of your career in legal tech, we’d love to build with you.

Role Overview

We’re hiring a Marketing Manager to own and execute our marketing engine for ILS Provision across the UK, US, and the broader European market.

This is a hands-on, full-funnel role within the Growth function, reporting directly to our Head of Growth. You’ll be responsible for building and running the programmes, content, campaigns, and workflows that turn awareness into qualified pipeline for a high‑value, B2B SaaS product selling into fund managers and law firms.

You won’t inherit a perfectly built machine — you’ll help design and build it. From refining our ICP messaging and creating content to orchestrating campaigns and building lead nurturing and measurement, you’ll create the marketing foundations that support scalable, repeatable growth.

This role is ideal for a technical, commercially minded marketing generalist who is comfortable with data, tools, and AI, and who enjoys being close to both product and sales.

What you’ll do

• Own core marketing programmes for ILS Provision: Plan and execute campaigns that drive awareness, qualified demand, and pipeline across our priority segments (institutional fund managers, private equity, and top-tier law firms).
• Build and run campaigns end to end: Design and manage multi-channel campaigns (email, LinkedIn, content, events/webinars, partnerships), from idea and brief through execution, measurement, and iteration.
• Develop content that speaks to fund formation and legal buyers: Work with the founder and Head of Growth to create and repurpose content (articles, guides, playbooks, case studies, landing pages, collateral) that educates our audience and positions ILS as the expert in fund formation workflows.
• Optimise lead capture and nurture: Improve how we capture, enrich, and nurture leads across the funnel. Collaborate with Sales to define scoring, routing, follow-up, and handover processes that convert interest into qualified conversations.
• Turn data into insight and action: Own the marketing reporting basics: campaign performance, channel performance, funnel conversion, and contribution to pipeline and revenue. Use data to make recommendations and prioritise where we double down vs. stop.
• Enable and accelerate Sales: Build sales enablement assets with the help of our designers (decks, one-pagers, email sequences, objection handling, competitive positioning) that help our team move opportunities faster through the funnel.
• Use AI and automation to scale: Leverage AI tools (including Claude, Perplexity, GPT-based tools, and others) to accelerate content creation, testing, personalisation, and analysis while maintaining quality and accuracy.
• Build repeatable processes and playbooks: Create simple, scalable workflows for how we launch campaigns, manage our database, run experiments, and report on performance.