BaptistCare
Marketing Manager - Retirement Living
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At BaptistCare, we believe everybody deserves to thrive. As one of Australia's leading care and community organisations, we are committed to creating places and communities where people feel connected, valued, and supported to live well.
We are looking for an experienced and people-focused Marketing Manager - Retirement Living to lead the marketing strategy, performance, and customer experience across our national retirement living portfolio. This is an exciting opportunity for a commercially minded marketer who is equally passionate about purpose, customer outcomes, and developing high-performing teams.
About the Role:
Reporting to the Head of Marketing, you will lead the development and execution of integrated marketing strategies that drive occupancy, enquiry generation, and customer engagement across BaptistCare's Retirement Living portfolio.
- You will translate customer insights, market trends, and business priorities into compelling campaigns and experiences that strengthen our market presence and support sustainable growth.
- Leading a small, passionate team of marketing specialists, you will balance strategic planning with hands-on leadership, ensuring marketing activity delivers measurable outcomes while maintaining alignment with BaptistCare's brand and purpose.
Why Join Us?
At BaptistCare, we value our employees and foster a positive, inclusive work environment. We offer:
- Competitive salaries
- Tax-free salary packaging up to $18,550*
- Discounted gym memberships
- Novated car leasing
- Work-life balance with flexible arrangements and additional leave options
- Health and wellbeing initiatives, including free counselling, spiritual support, and nutrition advice
- Career advancement with study assistance and access to learning and development programs and courses like LinkedIn Learning!
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About You:
You are a confident marketing leader who combines strategic thinking with strong commercial acumen and a customer-first mindset.
You will bring:
- Success delivering integrated campaigns that drive lead generation, conversion, and growth
- Proven experience leading marketing teams across multiple products, locations, or markets
- Strong understanding of digital marketing, CRM, content, and customer acquisition strategies
- Experience managing agencies, budgets, and complex stakeholder relationships
- An ability to translate data and insights into clear business recommendations
- Outstanding communication, influencing, and leadership skills
Experience within retirement living, aged care, seniors living, property, or a related sector will be highly regarded.
If you are ready to combine purpose with performance and lead marketing that delivers meaningful impact, we'd love to hear from you. Apply now and help shape communities of care where people can live to their full potential.
About Us:
BaptistCare is a leading purpose-led care organisation, guided by our Christian identity and serving people and communities across Australia for more than 110 years. We support people to live better through aged care, home care, retirement living, community services, disability support, and housing.
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We know that life’s challenges can make our world feel smaller. With the right people alongside us, it can feel more connected, supported, and hopeful again.
That’s what we work towards every day - enriching lives through communities of care. Today, more than 70,000 customers, 12,000 employees, and close to 2,000 volunteers are part of our communities across Australia.
Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. The closing date is subject to change without notice.
Successful candidates will be subject to a variety of background checks, including a national criminal history check, reference checks, and, if applicable, WWCC, NDIS worker screening check, and a pre-employment medical.
BaptistCare – Inspired by Jesus to champion care for all.
Recruitment agencies please note: This position is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies refrain from contacting any employees directly as all communications must go through the Talent Acquisition. Unsolicited candidate profiles or CVs from recruitment agencies will not be accepted. Thank you.
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