We Group
Marketing Manager
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We Group Job Specification: Marketing Manager
Please note: Applications via LinkedIn will not be accepted. To find out how to apply, please review the ‘Application Process’ section below.
Organisation: We Group UK
Location: Hackney, London
Hours: Full Time – 37.5 hours per week. Hybrid – 3 days per week in the office.
Salary: £33,000–£36,000
Reporting to: Senior Management / CEO
Direct report: Marketing Executive
Please note: Content capture at live events, festivals and industry gatherings is essential, with some work required outside normal hours, particularly during summer.
About We Group
We Group is a live event production company delivering large-scale festivals and events globally. We Group comprises three agencies: The Fair (festival production), We Are Placemaking (creative activations) and We Are OPS (event operations, health & safety and licensing). With over 20 years’ experience and offices in London and Miami, we create experiences that engage communities and leave lasting memories.
Benefits
- Hybrid working
- Holiday pay, increasing with length of service, plus your birthday off
- Health Shield membership
- Option to join the company share scheme after three years
- Ongoing professional development, workshops and training
- Attendance at We Group festivals and events
Professional Skills
Events Industry / Marcomms
- Maintain a strong understanding of We Group’s sectors, clients and audiences, alongside relevant industry and marketing trends.
- Apply audience and industry insight to brand awareness, new business and client projects.
- Confidently represent We Group and its brands at industry events.
Written & Digital Skills
- Excellent written and spoken English with strong copywriting and editing skills.
- Produce high-quality website, email, social, PR and thought-leadership content.
- Confident use of Microsoft Office, social platforms, Meta Business Suite, Google Analytics, email platforms and relevant AI tools.
- Adapt messaging and tone of voice across different brands, audiences and channels.
Specialist Services
Marketing Strategy
- Own and develop marketing strategies across We Group and key IP, conference and client projects, including Winter Music Conference (WMC).
- Develop plans covering objectives, audiences, messaging, channels, budgets, timelines and KPIs.
- Lead campaign delivery, delegating activity to the Marketing Executive and external suppliers.
- Monitor performance, manage budgets and proactively change approaches where activity is not delivering.
- Report to senior management and board members on performance, priorities, challenges and opportunities.
Social, Content & PR
- Own social and content strategy across We Group brands, Nick Morgan’s profiles and relevant client projects.
- Oversee content across LinkedIn, Instagram, TikTok, Facebook and other relevant channels.
- Manage content capture at festivals, conferences and events.
- Identify PR opportunities and develop relationships with relevant trade and mainstream publications.
- Produce and oversee press releases, thought leadership and company announcements.
- Use performance insights to shape future activity and support the Marketing Executive with content creation and video editing.
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Paid Media / PPC
- Plan, set up, manage and optimise paid Meta campaigns, particularly to drive ticket sales and awareness for WMC.
- Take hands-on ownership within Meta Ads Manager, including audiences, objectives, budgets, KPIs, conversion goals and creative testing.
- Understand the requirements of B2B and B2C campaigns and adapt targeting, messaging and strategy accordingly.
- Monitor performance, optimise spend and demonstrate ROI where tracking allows, establishing appropriate KPIs where direct attribution is not possible.
Affiliate, Partnership & Creator Marketing
- Identify and develop relevant affiliate, partnership, creator and influencer opportunities.
- Leverage brands and communities such as WMC to secure relevant creator, artist and industry endorsements.
Special Projects & Industry Engagement
- Lead special projects supporting We Group’s industry profile and business objectives.
- Curate panels, including concepts, speakers and promotion, for selected industry events.
- Identify speaking and thought-leadership opportunities for Nick Morgan and other senior team members.
Websites, Email & Brand
- Oversee company and project websites, ensuring content, design and user journeys remain current and effective.
- Monitor analytics and recommend improvements.
- Plan targeted email campaigns for WMC and other projects.
- Maintain brand consistency across digital channels, decks and marketing materials.
- Brief and manage designers, developers and external suppliers.
Event Marketing & Ticketing
- Lead marketing for relevant event and conference projects, developing campaigns to drive ticket sales, registrations and attendance.
- Monitor sales against targets and adapt activity where required.
- Plan communications around launches, ticket tiers, deadlines and key conversion points.
- Work closely with event, ticketing, registration, speaker and partnership teams.
- Oversee relevant on-site marketing, branding, content and attendee communications.
AI & Innovation
- Develop practical AI projects and agents that improve marketing efficiency and effectiveness.
- Identify opportunities for AI and automation, test tools and introduce effective workflows to the marketing team.
Financial & Commercial Skills
- Manage marketing budgets and track spend against agreed allocations.
- Evaluate the commercial impact and ROI of marketing activity.
- Manage external suppliers against brief, budget and deadline.
- Monitor time allocated to client projects against agreed scopes and budgets.
- Complete timesheets and expenses accurately.
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Personal & Management Skills
Marketing Executive Management
- Manage the Marketing Executive’s workload, priorities and development.
- Set clear briefs, objectives and deadlines, delegating appropriate activity.
- Review work, provide constructive feedback and maintain high standards.
- Hold regular check-ins and support professional development.
New Business
- Work with the senior team to identify priority audiences, sectors and opportunities.
- Develop campaigns and content supporting new business objectives.
- Track marketing-generated inbound opportunities and support award submissions and other profile-raising activity.
Initiative & Organisation
- Take ownership of projects and work independently across multiple brands and deadlines.
- Identify challenges early and recommend solutions.
- Set realistic timelines, manage stakeholder expectations and proactively change approaches where evidence shows they are not working.
Working Relationships & Company Culture
- Build strong relationships with colleagues, senior management, clients and external partners.
- Present strategies, performance and recommendations confidently to stakeholders.
- Manage client expectations around scope, timelines, deliverables and approvals.
- Represent We Group professionally and nurture relationships supporting business development.
- Bring a positive, proactive and collaborative approach aligned with We Group’s values and culture.
Application Process
The closing date for applications is Wednesday, September 9th, with initial interviews beginning Friday, September 11th.
Please email your CV, a short cover letter explaining how you meet the person specification and/or portfolio to marketing@wegroup.london, with the subject ‘Marketing Manager’.
Please note: We welcome the use of AI, but encourage applicants to personalise their cover letter and creatively showcase their skills.
Successful candidates will be invited to a 15-minute phone screening, followed by a 30-minute Teams interview with the Marketing Manager and CEO.
For questions about the application process, email us or call 0203 916 6310. Applications via video or audio are also welcome and will receive equal consideration.
We will try our best to respond to every applicant, including those not invited for interview.
Equal Opportunities
We Group is committed to equality of opportunity and does not discriminate on the basis of age, race, religion, ancestry, national origin, sex, gender identity, sexual orientation, disability, marriage, caring responsibilities, pregnancy or maternity.
We welcome applications from deaf and disabled people. If you require reasonable adjustments to apply or attend an interview, please call 0203 916 6310 or email workwithus@wegroup.london.
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