pladis Global
Marketing Manager - Self Gifting
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Want to help us bring happiness to the world?
Want to join an ambitious and fast-growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure, and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis, you need to be purpose-led, resilient, and positive to succeed here because we expect pace and agility, we insist on collaboration, and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.
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What will this role achieve?
The Category Marketing Manager, Self-Gifting & Impulse will support the growth of one of Godiva's key strategic category platforms by translating category strategy into actionable portfolio, innovation, and market plans. Working closely with the Head of Self-Gifting & Impulse, this role will help drive penetration, frequency, and relevance across self-treat, impulse, sharing, and everyday premium consumption occasions.
The role will play a critical part in developing category recommendations, delivering innovation projects, strengthening portfolio effectiveness, and enabling successful execution across global markets. Acting as a key partner to the Head of Self-Gifting, the role will contribute to building one of Godiva's most important future growth engines through strategic analysis, cross-functional collaboration, and operational excellence.
What will be your key deliverables?
- Support the development and execution of category strategies, annual operating plans, and growth initiatives for the Self-Gifting & Impulse category.
- Conduct category, consumer, shopper, and competitor analysis to identify growth opportunities and support strategic recommendations.
- Lead and coordinate selected innovation and renovation projects from concept through to launch readiness across cross-functional teams.
- Support the development and maintenance of portfolio architecture frameworks, ensuring clear roles for product formats and platforms.
- Build consumer and occasion insights around self-treat, self-reward, emotional indulgence, impulse, and sharing behaviors to inform category decisions.
- Develop category business cases, commercial recommendations, and investment proposals to support profitable growth.
- Partner with regional and local market teams to provide category toolkits, launch materials, presentations, and activation support.
- Define category and product communication requirements in partnership with Brand and Design teams.
- Support governance processes, including category boards, innovation reviews, and performance review forums.
- Monitor category performance, track project delivery, and recommend optimization opportunities to improve business outcomes.
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Essential
- Experience in FMCG marketing, category management, portfolio management, innovation, or a related commercial function.
- Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable recommendations.
- Experience managing multiple projects and stakeholders simultaneously in a fast-paced environment.
- Commercial acumen with an understanding of category growth drivers, business case development, and portfolio performance.
- Strong communication and presentation skills with the ability to influence cross-functional stakeholders.
- Experience working collaboratively across functions including Marketing, Insights, R&D, Supply Chain, and Commercial teams.
- Highly organized with a strong attention to detail and a proven ability to drive execution.
- Demonstrated ownership, curiosity, resilience, and learning agility.
Desirable
- Experience within premium food, confectionery, snacking, or broader consumer goods categories.
- Exposure to global or regional marketing environments and cross-market collaboration.
- Experience supporting innovation pipelines, stage-gate processes, and product launch programs.
- Knowledge of consumer and shopper research methodologies and demand-space analysis.
- Experience in portfolio architecture, category strategy development, or assortment optimization.
- Familiarity with premiumisation, self-gifting, impulse, or everyday consumption occasions.
- Experience working within matrix organizations and influencing stakeholders without direct authority.
What does pladis offer you?
- Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
- Opportunity to self-enrol into Health Cash Plan
- Private medical Insurance (if eligible by grade)
- Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career
- Stakeholder Pension Scheme
- Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
- 25 days + bank holidays
- Holiday Enhancement Scheme
- 1 Volunteering Day per year
- Cycle to work scheme
- Discounted gym membership – Carlisle and Chiswick only
- Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets, and services
- Access to Employee Assistance Programme
- Financial Wellbeing Support
- Access to great training and development opportunities
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Our Values:
- Purpose led – We’re energised and guided by our purpose to bring happiness with every bite
- Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers.
- Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better
- Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward
- Collaborative – We gain strength from operating as one pladis, winning and succeeding together
- Best mix of ingredients
pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live, and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.
Accessibility at Chiswick:
Our Chiswick site has step-free access, accessible entrances, and lifts between floors to support individuals with mobility needs. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to receive other benefits and privileges of employment, and where possible to perform key job functions.
pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion, or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit a candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business. We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.
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