Blind Veterans UK
Marketing Manager - Supporter Acquisition & Engagement
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Marketing Manager - Supporter Acquisition & Engagement (Maternity Cover – 12 month FTC)
Home-Based (UK)
About Us
We’re Blind Veterans UK, a charity that helps vision-impaired ex-service people from every generation rebuild their lives after their sight has been affected. Founded in 1915 by Sir Arthur Pearson to help the many veterans losing their sight during the First World War, we have over a century of experience providing the very best care and support.
Since then, we’ve supported tens of thousands of vision-impaired veterans, helping them regain their independence and providing the tools, skills and confidence they need to lead fulfilling, active lives.
We’re one transformational team that believes every vision-impaired veteran should be able to lead the life they choose.
Blind Veterans UK is looking for an experienced and ambitious marketing manager to lead the development and delivery of our supporter acquisition and engagement fundraising programme.
This is a full-time role, working 35 hours per week, for a one year fixed-term contract to cover a period of maternity leave.
The Benefits
- Salary of £42,527.79 per annum
- Generous annual leave with the option to buy additional days
- Pension scheme with generous employer contributions
- Healthcare cash plan
- Life Assurance
- Access to legal services and mental health support
- Employee assistance programme
- Paid professional subscriptions and discounts
- Professional and personal development
- Enhanced Maternity/Paternity/Adoption pay
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The Role
As Marketing Manager, Acquisition & Engagement, you will lead the individual giving programme to attract new supporters and drive lifetime value.
You will plan, deliver and optimise donor acquisition, welcome journeys and ongoing stewardship across a range of fundraising products and channels.
Focusing on donor acquisition, you will develop targeting and testing strategies to improve campaign performance and welcome journeys, whilst managing campaign budgets and delivering accurate income forecasts for your fundraising channels.
Additionally, you will:
- Line manage and develop one direct report
- Develop fundraising campaign briefs
- Monitor and report on campaign performance and donor acquisition success
- Manage supplier relationships and invoice processes
- Ensure GDPR and Fundraising Regulator compliance
- Support the development of strong fundraising propositions
About You
To be considered for this role, you will need:
- Experience of supporter acquisition and engagement across a variety of products and channels
- Experience of working with cold data suppliers
- Experience of developing and implementing supporter journeys
- Strong direct marketing experience across both print and digital channels
- Experience of face-to-face fundraising management
- Experience of managing relationships with suppliers and agencies
- Ability to manage multiple campaigns simultaneously from concept to delivery
- Experience of setting and monitoring income and expenditure budgets, and cost negotiation
- Knowledge of how to analyse results to assess campaign performance
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The Closing Date
The closing date for this role is 2nd October 2026.
Other Titles for this Role
Other organisations may call this role Supporter Acquisition Lead, Donor Recruitment Manager, Supporter Growth Manager, or Donor Acquisition Manager.
Equal Opportunities
We are committed to ensuring everyone can thrive in their role. We can support eligible candidates and employees in applying for Access to Work, a government-funded scheme that provides practical and financial support for workplace adjustments. If you need any adjustments to support accessibility—whether for the application process, alternative formats of documentation, or the interview—get in touch via the website.
Webrecruit and Blind Veterans UK are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
So, if the role of Marketing Manager, Acquisition & Engagement for Blind Veterans UK sounds like something you could thrive in, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.
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